SEO Specialist

Summary

Join Brighta Group as an SEO Specialist and contribute to the growth of our clients' online presence through creative and data-driven strategies.

Requirements

• Proven Experience: 2-4 years of SEO experience in an agency setting is preferred
• Technical Skills: Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog
• On-Page & Off-Page SEO: Strong knowledge of on-page and off-page SEO best practices
• Technical SEO: Familiarity with HTML, CSS, JavaScript basics, and web development principles related to SEO
• Content Optimisation: Experience optimising content with a focus on user intent and conversion goals
• Analytical Skills: Ability to interpret data and draw actionable insights from performance metrics
• Communication: Strong written and verbal communication skills, with the ability to explain SEO concepts and performance to clients
• Demonstrated experience in white hat link building techniques only; black or grey hat methods are not accepted
• Time Management: Able to manage multiple projects and deadlines in a fully remote environment

Responsibilities

• Conduct in-depth keyword research to inform content strategies and target high-value search queries
• Optimise website elements, including titles, meta descriptions, headers, internal linking, and image alt text to improve search engine rankings
• Conduct regular website audits and collaborate with developers to address technical SEO issues, including site speed, mobile optimisation, and crawl errors
• Collaborate with the content team to optimise content for SEO, including blogs, landing pages, and multimedia assets
• Develop and execute link-building strategies to increase domain authority and organic search performance
• Track and analyse SEO performance metrics using tools like Google Analytics, Google Search Console, and other SEO platforms
• Prepare monthly reports for clients to showcase SEO achievements and future strategies
• Monitor and report on competitor SEO strategies and rankings to identify new opportunities for clients
• Regularly monitor SEO trends, algorithm updates, and best practices to ensure client strategies are up-to-date and effective

Preferred Qualifications

• Certification: Google Analytics, Google Ads, or similar certification
• Experience with CRO: Knowledge of conversion rate optimisation (CRO) and how it intersects with SEO
• HTML/CSS Proficiency: Basic coding knowledge to assist with technical SEO issues and improvements

Benefits

• Remote Work: Enjoy the flexibility of a fully remote role
• Collaborative Environment: Work with a skilled team of digital marketers, developers, and creatives
• Growth by sharing: Profit sharing divided by all team members after first 90 days
• Birthdays Celebrated: In addition to normal leave, you get your birthday off every year