Modern Animal is hiring a
Social Associate

Summary

Join Modern Animal as The Social Associate and play a key role in scaling their social influence and safeguarding their reputation within the digital sphere. As a digital native with strong communication skills, you will optimize Modern Animal's presence on social channels, develop content, perform outbound engagement, moderate reviews, and analyze performance to inform strategy.

Requirements

• You are scrappy and innately collaborative, with the ability to build relationships both internally and externally to get sh*t done
• You have 2-3 years of experience managing social media for a brand, with a strong understanding of what drives performance within TikTok, Instagram, and LinkedIn
• You have helped scale a brand’s presence on TikTok from 0-1
• You communicate with advanced skill in copywriting and editing, and can adapt style, tone, and voice to varied content types and audiences, while staying on-brand and on-message
• You have intermediate skill in independently creating and editing content, especially within mobile and socially native tools, and can also point to projects where you have worked alongside designers and video producers to make magic happen
• You are comfortable with data and using native and third-party social media analytics tools to extract and interpret performance results against business goals

Responsibilities

• Optimize Modern Animal’s presence on social channels (Instagram, LinkedIn, TikTok), ensuring that they are set-up to achieve maximal reach
• Apply your knowledge of trends and the social sphere to drive a social calendar (scheduling, captioning, etc.) that persistently keeps Modern Animal top of mind for existing customers and promotes consideration by potential customers and talent
• Develop content both independently and in partnership with video producers and designers that amplifies our message and drives engagement and affinity for the brand
• Perform outbound social engagement with relevant accounts to proactively grow Modern Animal’s reach and following in existing and new markets
• Moderate Modern Animal’s reputation and respond to reviews on Yelp and Google reviews
• Develop strategies that engage our customers to promote Modern Animal on social and leave positive reviews on review platforms
• Source and maintain partnerships with influencers relevant to Modern Animal’s target audience. Collaborate with our growth marketing team to measure the impact of influencer marketing
• Analyze and report on content performance to inform Modern Animal’s social, content, and brand strategy
• Document and synthesize online chatter about the brand across social and review platforms to help inform the strategic priorities of the marketing team and our cross-functional partners

Benefits

• Excellent medical, vision, & dental coverage with various options to choose from
• Free membership to One Medical for primary care
• Access to behavioral and mental health services through Ginger
• 401k savings plan with a company match
• Flexible time off & paid parental leave
• Free membership to Modern Animal for your pets and discounts on additional services