Social Freelance Strategist

Summary

The job is for a Freelance Social Strategist at Trailer Park Group who will create, market, and distribute content for entertainment streaming clients. The role requires 3-5 years of experience in strategy and insights work for entertainment clients, with a priority given to those with streaming entertainment client experience.

Requirements

• We are only interested in those freelancers who have worked on integrated and/or social campaigns for streaming clients (Netflix, Hulu, Paramount+, Peacock, Prime, etc.). Entertainment client experience in television, film or streaming is required
• This is a remote opportunity. Some travel may be requested
• BA or equivalent work experience
• 3-5 years of experience in strategy and insights work for entertainment clients. Those with streaming entertainment client experience will be a priority in this search

Responsibilities

• Bring innovative, fresh connections thinking to our creative and strategy teams
• Identify key communication tasks and develop relevant connections and ideas that come to life in innovative ways
• Co-create inspiring, informative briefs for our creative teams, in collaboration with our strategy & data partners
• Build strategic messaging & communications frameworks designed to inform where and how a brand ideally connects with desired audiences
• Build campaign and user journey to inform high-order campaign ecosystem, phasing & channel needs
• Partner with the measurement and analytics team to determine measures of success and synthesize findings into clear, actionable insights
• Provide POVs on media and marketing tactics, collaborating with cross-functional teams and partner agencies when necessary
• Use 3rd party research tools to refine complex information and data into key takeaways and compelling hypotheses
• Prepare and give presentations on findings & recommendations for internal and external stakeholders

Benefits

• Trailer Park Group pays freelancers via W2 payroll
• We strive to create an inclusive culture that empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively
• At Trailer Park Group, we want to improve the state of our world. Each of us has a responsibility to drive equality and inclusion in our communities and workplace