Social Media Content Specialist

Summary

Join Appspace, a company passionate about creating better work experiences, as a Social Media & Content Specialist. This role, based in the EST zone, involves managing and growing social media presence across multiple platforms. You will create engaging content, collaborate with other teams, analyze data to refine strategies, and explore new platforms and AI tools. The ideal candidate possesses a Bachelor's degree, 4+ years of experience, strong writing and design skills, and a data-driven approach. Appspace offers competitive benefits including health insurance, retirement plan, paid parental leave, generous PTO, flexible work schedules, and remote work opportunities.

Requirements

• Bachelor's degree in Marketing, English, Journalism, Communications, or a related field
• 4+ years of experience as a Social Media Specialist or similar role, with a portfolio showcasing your ability to create engaging content that drives results across major platforms (LinkedIn, Instagram, and TikTok)
• A strong understanding of social media analytics and the ability to translate data into actionable strategies to optimize performance
• Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite)
• Exceptional writing and editing skills, with meticulous attention to detail
• Solid understanding of SEO principles for social media
• Experience using AI tools to augment content creation and strategy
• Adept at juggling multiple projects, prioritizing effectively, and meeting deadlines consistently
• A strong analytical mind and a passion for results-driven content

Responsibilities

• Manage and grow our social media presence across platforms including Facebook, X, Instagram, and LinkedIn. You'll build a strong community and increase our reach
• Create high-quality, original content (text, images, videos) that resonates with our target audience, sparks meaningful conversations, and drives traffic to our website
• Partner with product, creative, and events teams to ensure cohesive messaging and campaign alignment across all channels
• Craft compelling content for email campaigns that nurture leads, promote our solution offerings, and engage our audience
• Track KPIs, analyze data, and generate actionable insights to continuously refine our social media strategy
• Stay ahead of the curve by exploring new platforms, experimenting with emerging content formats, and leveraging AI tools like Gemini and Copilot to enhance content creation

Preferred Qualifications

Experience in the B2B SaaS space

Benefits

• Competitive salaries
• Medical, dental and vision coverage
• Disability coverage
• Employer paid life insurance
• Mental health resources
• 401(k) plan
• A fully paid parental leave program
• Generous PTO
• Flexible work schedules
• Remote work opportunities
• Paid company holidays
• Appspace Quiet Fridays (No non-essential internal meetings scheduled)
• A casual dress work environment