Director of Digital & Social Media

Summary

Join Common App, a national non-profit organization, as the Director of Digital & Social Media and lead the digital strategy to enhance brand visibility and engagement. Oversee website strategy, social media channels, content development, SEO, paid social media, and digital campaigns. Lead a small team of specialists and collaborate with various departments. The ideal candidate will have 8-10 years of experience in strategic communications or marketing, 6-8 years leading teams, and proficiency with various advertising platforms. This role requires a Bachelor's degree in a relevant field and the ability to live in the US and travel for retreats. Common App offers a competitive salary and benefits package.

Requirements

• Candidates must live in the United States
• Willingness to travel to attend twice annual Common App Retreat
• Bachelor’s degree in Marketing, Communications, or Business
• 8-10 years of experience in strategic communications or marketing; or an equivalent combination of education and experience
• 6-8 years of experience leading high-performing teams
• Proficiency with backend advertising platforms (Meta Ad Manager, LinkedIn Ad Manager, TikTok Ad Manager), with the ability to set up, manage, and optimize paid campaigns directly
• A deep knowledge of trends in digital and social media, including unique channel uses, content types, and audience preferences
• Proven ability to drive measurable improvements in digital and social media platforms
• Ability to lead, motivate, and manage a team effectively
• Ability to track, analyze, and interpret social media data to inform decision-making
• Ability to develop engaging and innovative content that resonates with target audiences
• Knowledge of social media advertising platforms, campaign planning, and optimization techniques
• Ability to exercise initiative, independent judgment, and advanced project management skills in a wide range of work situations often involving highly sensitive and confidential information in a dynamic and fast-paced environment
• Solution-centered problem-solver with exceptional verbal and written communication skills and the ability to analyze and synthesize complex data and information succinctly
• Effective team player who can work collaboratively, meet challenges, and advance the organization's mission
• Able to anticipate potential problems and obstacles and work collaboratively to address and remove barriers to success
• Positive, collaborative, professional demeanor at all times with strong relationship-building skills, tact, and diplomacy
• High degree of emotional intelligence and interpersonal skills
• Reliably meets deadlines, delivers results, and focuses efforts on meeting or exceeding expectations
• A good sense of humor, and a willingness to embrace a fast-paced, entrepreneurial environment

Responsibilities

• Drive a strategic, mission-driven, data-informed digital presence that elevates Common App’s brand visibility, audience engagement, and leadership role in the higher education landscape
• Oversee website strategy, social media channels, strategic content development, search engine optimization (SEO), paid social, digital campaigns, and performance analysis
• Provide visionary leadership with expertise in audience segmentation, digital marketing innovation, data analysis, and social media engagement
• Ensure that digital and social strategies clearly advance the organization’s overall strategic priorities
• Lead a small team of Digital and Social Media Specialists and collaborate closely with partners across the organization, including Product Strategy and Constituent Engagement

Preferred Qualifications

• Advanced degree
• Knowledge of the higher education admissions landscape

Benefits

• Work-Life balance
• Virtual-first office
• Paid Time Off (PTO)
• Seven company-wide holidays
• Nine floating holidays*
• Sick leave
• Monthly mental health day
• Virtual-first support
• Choice of PC of MAC laptop
• May choose an external monitor, keyboard, mouse, and/or headset
• One-time office set-up stipend
• Monthly remote work stipend
• Monthly mobile stipend
• Market-based salaries
• Performance-based bonus
• 403(b) retirement plan
• 5% company contribution
• Additional 5% company match
• 3-year vesting schedule
• Participation may begin immediately
• Choice of two health insurance plans
• Health Savings Account, depending on health plan selection
• Medical Flexible Savings Account, depending on health plan selection
• Vision insurance
• Dental insurance
• Insurance coverage begins on the date of hire
• Dependent Care Flexible Spending Account
• Maven virtual clinic for women’s and family health
• Company provided life and ad&d insurance
• Opportunity to purchase additional life insurance for self, spouse, and dependents
• Company provided short and long-term disability insurance
• Budgeted annual funds for professional development
• Growth opportunities within the company
• Mutual of Omaha Employee Assistance Program
• Mutual of Omaha will preparation services
• Mutual of Omaha travel assistance
• Payroll dedication pet insurance through PinPaws
• 1Password family account