Social Media Lead

Summary

Join Cleo, a fast-growing fintech unicorn, as their Social Media Lead. Lead and evolve the organic social media strategy across multiple platforms, including Instagram, TikTok, YouTube, X, and Facebook. Develop and execute content plans, editorial calendars, and cross-channel campaigns that align with the company's overall marketing objectives. Manage internal and external creators, freelancers, and agency partners. Provide mentorship to junior team members and help scale the social media function. Use data and customer insights to iterate and improve content strategy, balancing brand-building with performance and business needs. Establish and maintain strong relationships with platform partners to stay ahead of new features, trends, and opportunities. This role requires 5+ years of experience managing social channels for a consumer brand or publisher.

Requirements

• You have 5+ years of experience managing and growing social channels for a consumer brand or publisher
• You’re a creative and strategic thinker, capable of driving big ideas while also keeping a pulse on day-to-day execution
• Deep understanding of the evolving social landscape
• Strong visual and written storytelling skills with a sharp editorial eye
• Comfortable with data, and able to confidently use it to influence content direction and broader marketing conversations
• Confident stakeholder and cross-functional communicator—you know how to bring teams together around shared social goals

Responsibilities

• Lead Cleo’s organic social efforts, working within the Creative Studio to create follow-worthy content
• Shape the vision, elevate the creative, and work across the company to ensure social is a core part of how we grow and show up for our users and as industry leaders
• Own and evolve the organic social media strategy across platforms including Instagram, TikTok, YouTube, X, and Facebook
• Define and lead long-term goals for growth, engagement, community management, and impact aligned with marketing and company OKRs
• Act as a thought leader internally on how Cleo can lead culture through social and set the standard for how we should be running our channels
• Lead content planning, editorial calendars, and cross-channel campaigns
• Ensuring everything feels distinctly “Cleo” according to brand guidelines while managing performance
• Manage internal and external creators, freelancers, and agency partners
• Work closely with cross functional teams including Growth Marketing, Comms & Creative Studio to ensure social-first thinking across all marketing initiatives
• Provide mentorship to junior team members and help scale the function as Cleo grows
• Own reporting and performance reviews for organic social
• Use data and customer insights to iterate and improve content strategy—ensuring we balance brand-building with performance and business needs
• Establish and maintain strong relationships with platform partners to stay ahead of new features, trends, and opportunities
• Identify and test new content formats, emerging platforms, and creative approaches to expand reach and engagement

Preferred Qualifications

You’ve managed creators or built community in previous roles

Benefits

• A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles
• Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
• A clear progression plan
• Flexibility
• Work where you work best
• Company-wide performance reviews every 6 months
• Generous pay increases for high-performing team members
• Equity top-ups for team members getting promoted
• 15 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo)
• 401k matching
• Medical Insurance, Dental and Vision care
• Generous Parental Leave
• 1 month paid sabbatical after 4 years at Cleo
• Regular socials and activities, online and in-person
• We'll pay for your OpenAI subscription
• Online mental health support via Spill