Social Media Strategy & Content Creation Lead

Summary

Join Finalis' Marketing team as a Social Media and Content Manager, reporting to the Brand & Communications Manager and collaborating with other team members. You will lead social media strategy across LinkedIn and YouTube, manage content creation (blogs, videos, etc.), and ensure alignment with marketing goals. The role requires strong writing, editing, and social media management skills within a B2B tech or fintech environment. You will leverage AI tools, experiment with new content formats, and track social KPIs. Finalis offers a 100% remote work environment, competitive salary, paid time off, and additional benefits.

Requirements

• 3+ years of experience in content creation and social media management at a B2B tech or fintech company
• Strong writing and editing portfolio across formats
• Experience supporting integrated marketing campaigns with content assets
• Familiarity with digital platforms, content trends, and engagement tactics
• Proactive, creative, collaborative, and results-oriented mindset

Responsibilities

• Lead and execute a multi-channel social strategy, primarily on LinkedIn and YouTube
• Own the social publishing calendar, aligning with product launches, campaigns, and community initiatives
• Drive and grow audience engagement, actively responding to platform trends and community interaction
• Collaborate with the Community Manager to spotlight Finalis Members and activate the network
• Track social KPIs (reach, engagement, CTR) and optimize for performance
• Write and produce social-native content: carousels, short videos, quotes, and event clips
• Develop content such as blogs, newsletters, case studies, and provide support on email campaigns
• Partner with Design to bring your content to life and ensure brand consistency
• Support product launches, growth campaigns, and broader brand storytelling efforts
• Leverage AI and digital tools for content ideation, development, and production
• Experiment with new content formats and platform features to keep Finalis at the forefront of digital marketing

Benefits

• 100% Remote work (Work from wherever you want!)
• Competitive USD salary
• High-Speed Internet expenses allowance
• Generous Paid time-off (Vacation Time!)
• Additional 17 Flex Days (to use in national holidays or personal matters)
• People Team Partner (to target your roadblocks and customize an action plan for your career path)
• Buddy Program
• Virtual After-Office Activities
• Diverse Culture & Inclusive environment