Social Media Manager and Content Creator

Summary

Napster is seeking a passionate Social Media Expert and Content Creator to manage their social media presence across all platforms. The candidate should have 5+ years of experience in communications or marketing, preferably in tech, entertainment, or music industry, and strong written and visual communication skills. They will develop social media campaigns, collaborate with the editorial team, engage with customers, and monitor SEO and web traffic metrics.

Requirements

• 5+ years managing brand campaigns on social media
• 5+ years of communications and/or marketing experience (preferably in tech, entertainment, music industry)
• Exceptional written and visual communication skills
• Strong understanding of media, technology and consumer services
• Ability to cultivate and build strong relationships with new and existing partners and industry counterparts
• Skilled at crafting content that tells a story in Napster's voice and connects with the intended audience
• Solid cross-functional leadership skills with the ability to build consensus among teams (executive leadership, product, engineering, marketing, finance)
• Strong strategic presentation, communication, and interpersonal skills
• Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Discord, Pinterest, etc
• Knowledge of industry leading CRM tools

Responsibilities

• Develop social media campaigns tailored to each social media channel that supports the company’s larger marketing and brand initiatives
• Utilize data to measure the performance of all content and social media advertising expressed through retention and acquisition
• Collaborate with the editorial team to create and launch targeted seasonal and artist based release campaigns
• Develop and launch marketing plans for major product releases and artists campaigns
• Define KPIs and KRAs for social media campaigns
• Engage with customers and followers
• Use social media marketing tools such as Buffer and Hootsuite
• Monitor SEO and web traffic metrics
• Establish strong relationships with social media influencers to launch partner programs that drive awareness and acquisition
• Follow all social media trends
• Communicate effectively to all stakeholders including senior management and content developers
• Develop brand guidelines for social media content

Preferred Qualifications

Experience building and managing Discord servers and communities a strong plus

Benefits

• Competitive base salary and stock options
• Unlimited PTO
• Healthcare, dental and vision plans for individuals and families