Social Media Manager

Summary

Join our team at Anichess as a dynamic and creative Social Media Manager, responsible for managing social media presence, creating high-quality content, fostering online community, and driving growth through innovative strategies.

Requirements

• Proven track record as a Social Media Manager or similar role in Web3 or gaming
• Excellent knowledge of social media platforms, particularly X, Instagram, and YouTube
• Strong copywriting and written skills with the ability to create engaging and on-brand content
• Strong understanding of growth hacking techniques and SEO best practices
• Basic graphic design skills for creating visuals such as GIFs and memes
• Experience with video creation and editing, particularly gameplay recordings is a plus
• Passion for gaming and a deep understanding of chess is a plus
• Ability to work independently and as part of a team

Responsibilities

• Actively manage and grow Anichess’ presence on X (formerly Twitter), Instagram, YouTube, and other relevant social media channels
• Interact with followers, respond to comments, and manage DMs to build a strong community and increase engagement
• Create high-quality content including posts, stories, and visuals such as GIFs, memes, and gameplay video recordings
• Develop and maintain a content calendar to ensure consistent and timely posting
• Collaborate with the design team to produce visually appealing and on-brand content
• Implement growth hacking strategies to rapidly increase user base and engagement
• Experiment with various tactics such as viral marketing, referral programs, and influencer partnerships
• Analyze data to identify high-impact opportunities for growth and optimize campaigns accordingly
• Optimize website, social media profiles and content for search engines to improve visibility
• Conduct keyword research to identify and target relevant search terms
• Use SEO best practices to enhance content discoverability and drive organic traffic
• Track and analyze social media metrics to measure the effectiveness of campaigns and content
• Provide regular reports on social media performance and suggest improvements based on data
• Assist with broadcasting and streaming during major tournaments and events
• Promote live streams and engage with the audience in real-time to enhance the viewer experience

Benefits

• Token and NFT incentive schemes provided by Animoca Brands
• Flat company structure: your ideas get heard by the right people very quickly
• Casual work attire
• Opportunity to get involved in working with various subsidiary brands
• Benefits (Medical / Life / Transportation Allowances)