Social Media Manager

Summary

Join Kpler, a leading provider of global trade information, as a Social Media Manager. You will be responsible for managing social media accounts, creating engaging content, and growing our online community. The ideal candidate will have a passion for social media, excellent communication skills, and a well-organized mindset. You will implement and manage social media strategies, monitor accounts for engagement, and collaborate with other teams. This role requires a Bachelor's degree in a related field and 3+ years of experience in social media management, ideally in a SaaS company. Kpler offers a dynamic work environment and the opportunity to make a significant impact.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 3+ years of experience as a Social Media Manager, ideally in a SaaS company
• In-depth knowledge of social media platforms and best practices
• Knowledge of social media management and monitoring tools (e.g., Hootsuite, Brandwatch)
• Strong writing, editing, and communication skills
• Strong analytical skills and experience with social media analytics tools (e.g., Google Analytics, Facebook Insights)
• Excellent organizational skills and attention to detail

Responsibilities

• Implement and manage social media strategies to align with business goals
• Create, curate, and schedule engaging content across various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, YouTube, Reddit)
• Manage social media content calendars to ensure timely and relevant posts
• Monitor social media accounts for comments, messages, and mentions, and respond promptly to foster positive interactions with our audience
• Track social media performance to optimise content and improve engagement and reach
• Collaborate with marketing, design, and insight teams to ensure brand consistency and validate the content
• Stay up-to-date with the latest social media trends, tools, and best practices, and incorporate them into our strategies
• Conduct competitor analysis and research to identify opportunities for growth and improvement
• Engage with influencers and brand advocates to expand our reach and build strong relationships

Preferred Qualifications

• Experience with paid social media advertising is a plus
• Knowledge of Canva and video editing tools is a plus