Social Media Manager

Summary

Join Character.AI as a Social Media Manager to lead and execute the company's social media strategy across platforms like TikTok, YouTube, Instagram, and LinkedIn. You will be responsible for crafting engaging content, managing editorial calendars, and launching innovative campaigns to increase brand awareness, drive follower growth, and enhance engagement. This remote role involves regular travel to the San Francisco headquarters, where you will collaborate with the team and participate in hyper-iteration and experimentation. The ideal candidate is a social media enthusiast with a deep understanding of pop culture and trends, strong analytical and creative skills, and a proven track record of success in growing and engaging audiences on various platforms.

Requirements

• 3 to 5 years of digital marketing and social media experience for B2C
• Proven track record of successfully growing and engaging audiences on various social media platforms
• A strong reel or portfolio of video-first content and campaigns you’ve led or created
• Demonstrated expertise in creating captivating social media content and managing editorial calendars with diverse content categories aligned with different value propositions
• Deep passion for pop culture and a knack for identifying trends that resonate with Gen Z and Millennial audiences
• Strong storytelling prowess to effectively communicate and connect with target audiences, with a keen understanding of brand storytelling and design principles
• Prior experience thriving in a startup or similarly dynamic environment
• Flexible, resourceful, and adept at working independently while maintaining open lines of communication
• Hands-on mentality with the ability to achieve significant results even with limited resources

Responsibilities

• Define and execute a bold, innovative strategy, establishing a commanding presence on TikTok, Instagram, YouTube, and other key platforms
• Drive a 10% increase in brand awareness, achieve a 50% growth in follower count, and elevate engagement and sentiment across all platforms within 6 months
• Develop and implement a robust system for analyzing and measuring the impact of social media efforts
• Produce compelling video content that educates consumers about the versatility of Character.AI and its distinctive features
• Collaborate with external agencies, vendors, and creators to produce dynamic and innovative social media content
• Proactively identify influential creators and assist them in generating high-quality content that showcases their use of Character.AI
• Monitor trends on TikTok, Instagram, YouTube, and other platforms, continually testing, learning, and optimizing strategies to seamlessly integrate Character.AI into relevant, on-brand trends
• Take ownership of the social media editorial calendar, overseeing copy, content, design, and performance metrics to drive our marketing and communications goals
• Partner closely with Community and Product teams to ensure effective amplification of key product launches and features across social media channels

Benefits

This role is remote with regular travel to our HQ in SF (Travel Week is 100% Paid and you'll get a chance to connect with the entire Character Team while we hyper iterate and experiment in our SF, CA Office)