Social Media Manager

Summary

Join Colibri Group as a Social Media Manager to lead social media and content initiatives for the Elite Nurse Practitioner brand. Develop and execute a comprehensive social media strategy, overseeing daily content creation and publishing across platforms. Lead content production, manage online communities, and collaborate with external creators. Develop and manage influencer and affiliate marketing strategies, and track key performance indicators (KPIs) to optimize reach and engagement. Partner with cross-functional teams to ensure messaging consistency and manage social media content requests. Oversee strategic social media partnerships and ensure visual and messaging consistency across all channels. The ideal candidate will have a Bachelor's degree in a related field (Master's preferred) and 7+ years of experience in social media management.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field (Master’s degree preferred)
• 7+ years of experience in social media management, content marketing, or digital strategy, with a proven track record of success in a leadership role
• Deep understanding of social media platforms, trends, and best practices, with experience growing and engaging large online communities
• Strong expertise in video content creation, social media analytics, and performance optimization
• Experience managing and mentoring a social media team, providing coaching and professional development opportunities
• Familiarity with influencer marketing, affiliate programs, and brand partnership strategies
• Strong analytical skills with the ability to translate data into actionable insights
• Proficiency in social media management tools, analytics platforms, and content creation software
• Exceptional communication and project management skills, with the ability to manage multiple initiatives simultaneously

Responsibilities

• Develop and execute a comprehensive content and social media strategy that aligns with business objectives and brand values
• Oversee daily content creation and publishing across all relevant social media platforms, ensuring a strong presence and engagement wherever the target audience is active
• Lead the production of short-form and long-form content, including video, written, and visual media, ensuring consistency in brand voice and alignment with platform best practices
• Manage and grow online communities across various platforms, fostering discussions and engagement through high-quality content and strategic interactions
• Spearhead content production initiatives on a regular basis, while ensuring continuous content development meets quality and performance standards
• Collaborate with external content creators, editors, and animation teams to produce compelling educational and promotional assets
• Develop and manage influencer and affiliate marketing strategies, including outreach, relationship management, and performance tracking across diverse social ecosystems
• Implement and optimize user-generated content (UGC) strategies, leveraging creator partnerships and community contributions across multiple platforms
• Track and analyze key performance indicators (KPIs) across all social channels, providing insights to optimize reach, engagement, and conversion rates
• Partner with cross-functional teams—including paid media, email marketing, and product marketing—to ensure messaging consistency across all touchpoints
• Manage and prioritize social media content requests, aligning organic and paid strategies in coordination with the advertising team
• Oversee strategic social media partnerships, including cross-brand and promotional collaborations
• Ensure visual and messaging consistency across all social content, paid media, and email campaigns in coordination with brand and design teams

Preferred Qualifications

Master’s degree