Social Media Manager

Summary

Join Kaizen Gaming, a leading GameTech company, as their Social Media Manager for Betano Germany! In this role, you will develop and execute data-driven social media strategies, manage and optimize social media channels, and lead influencer marketing initiatives. You will also be responsible for overseeing organic social media campaigns, utilizing analytics tools to track performance, and collaborating with cross-functional teams. The ideal candidate possesses 4+ years of experience in social media management, a strong understanding of online betting dynamics, and excellent communication skills. This position offers a competitive salary and bonus scheme, along with developmental opportunities and unlimited access to Udemy for continuous training. The role is remote.

Requirements

• 4+ years of experience in social media management, content marketing, or digital strategy, preferably within sports, gaming, or entertainment industries and executing complex digital marketing campaigns
• Educational background in Marketing, Communications, or Digital Media (Master’s preferred)
• Genuine interest and passion in sports is a must-have
• Native German and excellent command of the English language
• Proven experience in developing and executing social media strategies focused on engagement, audience growth, and brand awareness
• Hands-on knowledge of social media management and analytics tools, including Sprout, Brandwatch, Hootsuite, and Google Analytics
• Demonstrated experience in leading influencer collaborations and leveraging them for content amplification
• Strong communication and writing skills, with the ability to craft engaging, platform-specific content that aligns with Betano's brand positioning
• Ability to adapt quickly to social trends and oversee real-time social engagement, including crisis communication when needed
• Proven experience in collaborating with cross-functional departments, and optimizing community management through social listening
• Strong organizational and multitasking abilities, with a strategic mindset to align social media efforts with business objectives

Responsibilities

• Develop and execute data-driven social media strategies aligned with company goals, ensuring collaboration with the creative agency and alignment with Betano's mission of becoming the most entertaining and trusted betting brand
• Manage and optimize the social media calendar, streamlining content review and tracking performance through pre-approved visuals and strategic alignment
• Oversee organic social media campaigns, focusing on brand awareness, audience engagement, and community building, while leveraging Betano’s Social Media pillars
• Utilize analytics tools (e.g., Sprout, Brandwatch) to track and measure the performance of social media campaigns across different channels. Report on key metrics such as reach, engagement, and conversions. Optimize content and strategy based on data insights and create monthly reports to evaluate content performance
• Lead influencer marketing strategy, focusing on high-value collaborations and strategic partnerships with ambassadors and content creators to enhance reach, credibility, and engagement
• Implement locally driven activations and daily content strategies, ensuring alignment with Betano's global content framework
• Monitor growth, engagement, and sentiment metrics, leveraging social listening to understand consumer trust and adjust strategies accordingly
• Stay up-to-date with social media trends, viral content, and emerging platforms, fostering innovation and real-time engagement to maintain cultural relevance
• Collaborate closely with marketing, CRM, and sponsorship teams to ensure that social media efforts align with broader business objectives

Preferred Qualifications

Familiarity with AI-powered content creation and optimization, including automated data insights for strategic decision-making

Benefits

• A buddy will support you with your onboarding
• Competitive pay & bonus scheme
• Developmental 360° feedback framework
• Unlimited access to Udemy & continuous training