Social Media Manager

Summary

A remote Social Media Manager is needed to create engaging content, drive brand growth, and manage community engagement for multiple direct-to-consumer brands. Key responsibilities include content calendar creation, brand positioning, multi-platform posting, creative caption writing, content creation, community management, analytics updates, trend identification, UGC outreach, and producing an estimated 10 new pieces of content per week per brand.

Requirements

• Experience: Proven experience in social media management, particularly in direct-to-consumer marketing
• Content Creation Skills: Proficiency in using Canva and CapCut for creating engaging graphical and video content. Must have an iPhone or camera for content creation
• Creative Writing: Strong ability to write creative and engaging captions that align with brand messaging
• Organizational Skills: Highly organized with the ability to manage multiple tasks and deadlines effectively
• Communication Skills: Excellent verbal and written communication skills in English
• Time Zone: Availability to work in EST

Responsibilities

• Content Calendar Creation: Develop and maintain detailed content calendars for three consumer product brands
• Brand Positioning and Strategy: Devise and implement brand positioning and organic social media strategies to enhance brand visibility and engagement
• Multi-Platform Posting: Manage and execute posting across various social media platforms, ensuring content is tailored to each platform's audience
• Creative Caption Writing: Write compelling and creative captions that align with each brand's voice and resonate with the audience
• Content Creation: Produce high-quality graphical and video content using tools like Canva and CapCut. Must have an iPhone or camera to film content
• Direct-to-Consumer Marketing: Leverage experience in direct-to-consumer marketing to drive engagement and sales through social media efforts
• Community Management: Actively respond to direct messages and comments, fostering a positive and engaging community around the brands
• Analytics Updates: Regularly provide analytics updates on social media accounts, tracking performance metrics and providing insights
• Trend Identification: Identify and share trends, creating content that aligns with trending topics and enhances brand relevance
• UGC Outreach: Conduct outreach to micro-influencers for user-generated content, providing them with messages and affiliate links