Social Media Manager

Summary

The job description is for a Social Media Manager at SOULCHI, a flexible startup that focuses on virtues-based leadership, conscious growth, and the United Nations Sustainable Development Goals. The role involves developing and executing social media strategies, content creation and management, community engagement, analytics and reporting, collaboration and innovation.

Requirements

• (Preferred but not required) Bachelor’s degree in Marketing, Communications, or a related field
• 3 years or more experience in social media management or a related field
• Proven track record of managing and growing social media accounts for brands
• Excellent written and verbal communication skills
• Strong understanding of social media platforms, algorithms, and analytics tools
• Creative mindset with the ability to produce engaging and visually appealing content
• Strong project management skills and attention to detail
• Ability to work independently and as part of a team in a fast-paced environment

Responsibilities

• Develop and implement comprehensive social media strategies that align with SOULCHI’s brand and business objectives
• Identify target audiences and create tailored content to engage and grow our online community
• Stay updated on the latest social media trends, tools, and best practices to ensure SOULCHI remains a leader in the digital space
• Create, curate, and manage high-quality, engaging content (text, images, video) for various social media platforms
• Develop a content calendar to ensure consistent and timely delivery of posts
• Collaborate with the marketing team to produce visually appealing and brand-consistent graphics and videos
• Monitor and respond to comments, messages, and mentions across social media platforms in a timely and professional manner
• Foster a positive and engaged online community by initiating conversations, responding to inquiries, and addressing any issues or concerns
• Identify and engage with influencers, brand advocates, and potential collaborators to amplify our reach and impact
• Track and analyze key performance metrics to measure the success of social media campaigns and initiatives
• Generate regular reports with insights and recommendations for improvement
• Use data-driven approaches to refine and optimize social media strategies and content
• Work closely with other departments, such as marketing, PR, and customer service, to ensure a cohesive approach to social media efforts
• Lead brainstorming sessions to generate innovative ideas for social media campaigns and content
• Provide guidance and training to team members on social media best practices and trends

Preferred Qualifications

Experience with social media advertising and paid campaigns is a plus

Benefits

• Equity-Based Compensation Opportunity
• Flexibility in working hours for the Social Media Manager role, with the opportunity to work anywhere between 15 to 40 hours per week