Social Media Operations Lead

Summary

Join ClassDojo as our first Social Media Operations Lead! This part-time role offers the chance to build and optimize social media workflows, analyze performance, and drive strategic decision-making. You will manage creator outreach, paid campaigns, and track key metrics. You'll work closely with the social media lead and creative/marketing team. This position offers growth potential as our social media efforts expand. We offer flexible work hours and remote work options, a collaborative environment, and opportunities for growth within the company.

Requirements

• Proven experience in social media management, influencer outreach, or digital marketing operations
• Familiarity with paid social campaigns and performance tracking tools
• Strong organizational skills with the ability to manage multiple projects simultaneously
• Analytical mindset with experience intaking & analyzing social media data
• Excellent communication skills, both written and verbal, to be able to present and communicate data-driven insights
• Experience with productivity tools like Notion, Trello, Zapier, or Asana to organize workflows

Responsibilities

• Monitor, organize, and track user-generated content (UGC) mentions across social platforms
• Lead creator outreach for collaborations, including drafting communications, coordinating deliverables, and maintaining relationships
• Manage and execute paid influencer campaigns, including campaign setup & ideation, performance tracking, and reporting
• Come up with internal processes to identify trends on socials early that we can turn into owned content on our channels
• Develop and implement workflows and tools to improve the efficiency of social media operations (e.g., UGC tracking, influencer outreach, and campaign reporting)
• Create and manage documentation for social media processes to ensure consistency and scalability, including a creator database to help us keep track of viral videos within our community & creators we should double down with for paid collaborations
• Track and analyze key social media metrics to measure the success of campaigns, UGC impact, and creator partnerships
• Compile insights and actionable recommendations to refine and optimize our social media strategy, and share them with the broader ClassDojo team
• Introduce new ways we can collect and leverage data from our social channels to create better content
• Work closely with the social media lead and creative/marketing team to align operations with overarching brand goals
• Act as a point of contact for creators and partners to ensure smooth collaboration

Preferred Qualifications

• Bonus if you’re chronically online & get trends on TikTok/YouTube
• Someone who is process-oriented, and loves creating processes to maximize efficiency for social-first teams operating across functions. ie: has used Zapier or AI-first tools to create efficient processes across platforms and free up time for broader team
• Someone who is organized & able to intake/process a lot of information across platforms and dually keep track / analyze it to be shared with the broader team. ie: we’re active on Facebook, Instagram, TikTok, YouTube, and Twitter/X
• Someone who is a self-starter and thrives in dynamic environments
• Someone who can efficiently analyze and present data in team settings
• Someone with a passion for social media and understanding of emerging trends
• A creative thinker who can help identify new opportunities for engagement and growth

Benefits

• Flexible work hours and remote work options
• Opportunities to grow within the company as the team expands
• A collaborative and supportive work environment