Solutions Marketing Manager

Summary

Join BeyondTrust's marketing team as a Solutions Marketing Manager, Public Sector! You will collaborate with the Public Sector sales leader to develop and execute a comprehensive go-to-market strategy for our cybersecurity solutions within government agencies and educational institutions. This role requires a deep understanding of the Public Sector market, its regulations, and the ability to translate technical solutions into compelling content. You will develop messaging, content, and training materials, and work with key partners to enhance product visibility. The ideal candidate has 5+ years of experience in cybersecurity product marketing, preferably in the public sector, and expertise in relevant certifications. This position is preferably located in the Washington, D.C. metro area, but qualified candidates from other locations will be considered.

Requirements

• 5+ years of experience in cybersecurity product or solutions marketing for SaaS-based or software businesses, preferably focused on the public sector market
• Strong understanding of Public Sector procedures and regulations
• Expertise in FedRAMP/STATERAMP and other Government ATOs/APLs and certifications
• Excellent written and verbal communication skills
• Strong project management skills with the ability to handle multiple projects simultaneously
• Proven background building a program from the ground up
• Analytical mindset with the ability to interpret data and make informed decisions
• Creative thinking and problem-solving abilities
• Strong attention to detail and organizational skills

Responsibilities

• Develop and drive clear and compelling messaging and positioning that differentiates our solutions in the public sector markets
• Representing the team, work closely with product management, sales, subject matter experts and other internal teams to gather insights, influence messaging, and ensure content aligns with broader company sales play positioning
• Develop and successfully implement a robust content strategy; craft and communicate compelling content (white papers, case studies, blog posts, infographics and more) that resonate with federal audiences and highlight the value and impact of our solutions
• Train internal sales teams and enable key partners on key messaging and positioning to ensure alignment and effectiveness in communications
• Work closely and build trust with key partners, including government contractors, system integrators, and resellers, at all leadership levels, to develop joint marketing strategies and collateral that enhance product visibility and reach within the federal market
• Align with marketing and sales leadership to create clearly defined metrics for success

Preferred Qualifications

The preferred location for this position is the greater Washington, D.C. metro area