Remote Sr. Director

Summary

The Senior Director of Demand Generation at iSpot.tv is responsible for shaping and executing marketing strategies to drive business growth. This role requires extensive experience in digital marketing with a focus on demand generation, leadership skills, analytical skills, and proficiency in CRM and marketing automation tools. The compensation package includes salary, equity, and standard benefits. iSpot supports a hybrid and flexible workplace.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred
• 10+ years of experience in enterprise B2B SaaS marketing with a strong focus on demand generation in a technology-driven sector
• Exceptional leadership skills with the ability to drive and motivate teams to exceed objectives
• Strong analytical skills and extensive experience with CRM and marketing automation tools, especially Salesforce
• Proven experience in digital marketing strategies, including SEO, SEM, email marketing, and paid and organic social media
• General understanding of technology, including HTML/CSS and databases
• Excellent communication and collaboration skills

Responsibilities

• Develop and maintain strong relationships with sales, customer success, and other marketing leaders to align demand and other marketing efforts with sales goals
• Partner closely with the sales development organization to ensure the last mile of marketing initiatives are converted into meetings and opportunities
• Own top-of-funnel goal setting, tracking, and reporting for the entire marketing organization
• Oversee the management of all lead generation campaigns, including digital campaigns, events, and content marketing, ensuring they are innovative, cost-effective, and integrated seamlessly with sales goals
• Maintain and improve marketing operations infrastructure, including marketing automation, lead routing, and all other parts of the marketing stack
• Standardize marketing processes and data management practices to improve efficiency and scalability
• Analyze market trends and competitor strategies to adapt and optimize our marketing efforts
• Manage budget allocations and ROI analysis for all demand generation initiatives
• Lead, mentor, and expand the demand generation team to support growth objectives

Benefits

• Competitive salary and equity in one of Seattle’s hottest start-ups
• Standard benefits, including health insurance, retirement benefits, paid time off, remote work, flexible hours, life and disability insurance, bonuses and incentives, professional development opportunities, wellness programs, family and parental leave
• Hybrid & Flexible Workplace Policy: Depending on location and work responsibilities, employees may be designated as full-time or part-time office-based or a fully remote employee. A hybrid work schedule indicates that you work in the office some days and work from home other days