Remote Sr Director

Summary

The job is for a Sr Director of Marketing at Twist Bioscience who will lead all aspects of global marketing activities, plan and execute marketing strategies, manage a team, create high-quality content, manage the marketing budget, work with internal teams for integrated marketing efforts, establish KPIs, develop product messaging, manage relationships with external agencies, and travel up to 20% of time.

Requirements

• Bachelor’s Degree. MBA or Master’s Degree
• Proven track record of managing broad range of marketing channels with demonstrated success in driving revenue growth through e-commerce channels
• 10+ years of experience in marketing in life sciences industry and the strong ability to grasp scientific and technology topics. Familiarity with synthetic biology, genomics, and next-gen sequencing space
• Ability to work effectively in a fast-paced, dynamic environment
• Strong business acumen and the ability to use data for decision-making
• Collaborative style, building alignment across diverse project teams delivering and driving teams to deliver and exceed their goals
• Excellent problem solving skills with attention to detail with the ability to step back and analyze the overall business
• Strong verbal and written communications skills and the ability to support business unit executives with analysis and
• Willingness to dig into details and analyze variances and trends
• Strong organizational, problem-solving, and analytical skills, with the ability to manage priorities and workflow
• Ability to travel up to 20% of time to support business objective

Responsibilities

• Lead all aspects of Twist’s global marketing activities
• Plan, develop and execute the company’s marketing strategies, campaigns and programs
• Lead product branding, positioning and messaging
• Promote awareness about the company’s products and services
• Marketing activities related to launching new products
• Interface with customers
• Lead growth marketing, social media and trade show efforts
• Work closely with the commercial leadership to ensure that the marketing efforts support the business objectives
• Define target strategy based on customer and market requirements
• Interact with diverse technical and non-technical groups at all organizational levels to delineate and solidify our program strategy
• Oversee the creation of high-quality content (blogs, articles, white papers, case studies, etc.)
• Manage the marketing budget and identify opportunities for maximizing ROI
• Work with product management, digital marketing, and the regional teams to direct the creation, execution, and evaluation of all global marketing programs & campaigns to drive revenue across our multiple channel mix including eCommerce, sales teams, and distributors
• Partner with Sales and other internal teams to ensure integrated marketing and sales efforts for lead generation and conversion
• Establish, drive, and report out group KPIs in line with strategic goals
• Facilitate the development of product messaging for a variety of internal and external needs including event tactics, webinars, case studies, and training materials
• Develop a comprehensive communications process and plan for external and internal audiences, maintaining brand & company voice
• Manage relationships with external agencies and copywriters, as well as develop our KOL network to create meaningful campaigns and impactful content
• Determine a cohesive event strategy plan incorporating the needs of each region - AMER, EMEA and APAC
• Follow regulatory and ISO 13485 requirements

Benefits

Base cash compensation for this California-based role is between $238,000 and $268,000 USD. The role is eligible for bonus, equity, and a generous benefits package