Summary

The job is for a Sr Director of Marketing at Twist Bioscience who will lead all aspects of global marketing activities, plan and execute marketing strategies, manage a team, create high-quality content, manage the marketing budget, work with internal teams for integrated marketing efforts, establish KPIs, develop product messaging, manage relationships with external agencies, and travel up to 20% of time.

Requirements

Bachelor’s Degree. MBA or Master’s Degree
Proven track record of managing broad range of marketing channels with demonstrated success in driving revenue growth through e-commerce channels
10+ years of experience in marketing in life sciences industry and the strong ability to grasp scientific and technology topics. Familiarity with synthetic biology, genomics, and next-gen sequencing space
Ability to work effectively in a fast-paced, dynamic environment
Strong business acumen and the ability to use data for decision-making
Collaborative style, building alignment across diverse project teams delivering and driving teams to deliver and exceed their goals
Excellent problem solving skills with attention to detail with the ability to step back and analyze the overall business
Strong verbal and written communications skills and the ability to support business unit executives with analysis and
Willingness to dig into details and analyze variances and trends
Strong organizational, problem-solving, and analytical skills, with the ability to manage priorities and workflow
Ability to travel up to 20% of time to support business objective

Responsibilities

Lead all aspects of Twist’s global marketing activities
Plan, develop and execute the company’s marketing strategies, campaigns and programs
Lead product branding, positioning and messaging
Promote awareness about the company’s products and services
Marketing activities related to launching new products
Interface with customers
Lead growth marketing, social media and trade show efforts
Work closely with the commercial leadership to ensure that the marketing efforts support the business objectives
Define target strategy based on customer and market requirements
Interact with diverse technical and non-technical groups at all organizational levels to delineate and solidify our program strategy
Oversee the creation of high-quality content (blogs, articles, white papers, case studies, etc.)
Manage the marketing budget and identify opportunities for maximizing ROI
Work with product management, digital marketing, and the regional teams to direct the creation, execution, and evaluation of all global marketing programs & campaigns to drive revenue across our multiple channel mix including eCommerce, sales teams, and distributors
Partner with Sales and other internal teams to ensure integrated marketing and sales efforts for lead generation and conversion
Establish, drive, and report out group KPIs in line with strategic goals
Facilitate the development of product messaging for a variety of internal and external needs including event tactics, webinars, case studies, and training materials
Develop a comprehensive communications process and plan for external and internal audiences, maintaining brand & company voice
Manage relationships with external agencies and copywriters, as well as develop our KOL network to create meaningful campaigns and impactful content
Determine a cohesive event strategy plan incorporating the needs of each region - AMER, EMEA and APAC
Follow regulatory and ISO 13485 requirements

Benefits

Base cash compensation for this California-based role is between $238,000 and $268,000 USD. The role is eligible for bonus, equity, and a generous benefits package

Twist Bioscience is hiring a Sr Director