Sr. Sales Operations Associate

Summary

The job is for a Sr. Sales Operations Associate at CMB, a top 30 Insights & Analytics company in Boston. The role involves using technology to engage clients, build dashboards, and optimize lead gen processes. The position offers benefits such as a fully paid sabbatical, wellness stipend, paid time off to volunteer, generous medical plans, a 401k match, ESOP, and more.

Requirements

• Bachelors Degree in Business, Marketing, Finance or related field
• At least two years of previous B2B sales operations experience
• Experience with CRM reporting and dashboard development
• Strong analytical skills and high attention to detail
• Excellent written communication skills and comfort using GenAI to assist in customizing outreach
• Experience with B2B with account-based marketing and selling (ABM/ABS)
• Hands-on knowledge of Hubspot and Salesforce
• Experience with LinkedIn Navigator and Demandbase preferred
• Ability to establish and manage relationships with clients, vendors, and co-workers
• Excellent at managing projects and priorities
• Proficient in Microsoft Word, Excel, PowerPoint, and Outlook

Responsibilities

• Help build and optimize lead gen processes and best practices
• Enable sales team to succeed at end-to-end lead conversion from MQL to opportunity
• Work closely with sales and marketing team to deliver monthly SQL targets
• Take advantage of leading sales technology, training, and development opportunities
• Operate with high degree of ethics and professionalism, adhering to CMB- privacy and Security Policies
• Execute lead-gen specific email marketing, social media posts and webinar coordination
• Conduct client research and account mapping using LinkedIn Navigator and Demandbase
• Develop LinkedIn and email outreach plans for business development and AE/PLs
• Work closely with marketing to build lead scoring/attribution and outreach automation based on website activity
• Integrate analytics across platforms to build sales and marketing scorecards
• Identity new ways to engage prospects and collaborate with the team to continually improve approaches and outcomes
• Create sales and marketing reporting including weekly sales summaries to track progress against goals
• Work with Salesforce.com admin and other technical resources to maintain and continuously improve systems

Benefits

• Fully paid sabbatical
• $250 wellness stipend
• Paid time off to volunteer
• Generous medical plans
• 401k match
• Employee stock ownership plan (ESOP)