ZenBusiness is hiring a
Staff Data Analyst

Summary

The job is for a Staff Data Analyst at ZenBusiness to analyze marketing data and provide actionable insights. The role involves collaboration with cross-functional teams and has responsibilities in strategic insights, campaign experimentation, marketing attribution, forecasting, data analysis, dashboard development, continuous improvement, communication, and presentation.

Requirements

• Bachelor's degree in Business, Statistics, Computer Science, or a related field; holding a Master’s degree is a bonus
• A well-rounded background with 10+ years in data analysis, including substantial experience in a role centered around marketing analysis
• Proven knowledge of marketing operations and campaign analysis
• In-depth experience working with SQL preferably with Snowflake. Nice to have experience using dbt
• Demonstrated expertise in traffic analysis tools like Google Analytics, Facebook Pixel, Adobe Analytics
• Demonstrated expertise in designing and building Tableau, Mixpanel & LaunchDarkly dashboards or similar experience with other BI tools
• Experience in Data Observability and anomaly detection with tools like Monte Carlo and Metaplane

Responsibilities

• Strategic Insights: Collaborate with marketing and product stakeholders to understand their objectives and translate them into actionable analytical tasks and projects
• Campaign Experimentation and A/B Testing: Design and execute A/B tests and other experimental frameworks to rigorously evaluate marketing initiatives
• Marketing Attribution and Lead Conversion Metrics: Apply robust marketing attribution models to assess the contribution of different channels and touchpoints to lead conversion
• Forecasting and Predictive Modeling: Utilize statistical techniques and predictive modeling to forecast trends, predict outcomes, and identify potential opportunities for optimization
• Data Analysis and Interpretation: Dive deep into datasets to extract meaningful insights and trends related to customer behavior, campaign performance, and market dynamics
• Dashboard Development: Design and maintain dashboards using tools like Tableau and Snowflake to monitor key performance indicators (KPIs) and provide insights to stakeholders
• Continuous Improvement: Proactively identify areas for process improvement in marketing data collection, analysis, and reporting to streamline operations and enhance efficiency
• Communication and Presentation: Present findings, insights, and recommendations in a clear and compelling manner to non-technical audiences, influencing strategic decisions at various levels of the organization. Prepare detailed reports and visualizations that effectively communicate complex analytical concepts to a broad audience

Preferred Qualifications

• A nurturing disposition with a history of encouraging team growth and development
• Outstanding leadership qualities complemented by excellent organizational skills
• Exceptional communication and presentation capabilities
• A keen eye for analytical detail and adept problem-solving
• A talent for data visualization and articulate reporting
• A knack for flourishing in a fast-paced, constantly evolving environment

Benefits

• The company offers various benefits to employees and their dependents, including medical, vision, dental, disability, and life insurance, as well as parental and military leave
• Other benefits include an employee assistance program, 401k + match, annual bonus, pet insurance, and RSUs
• Paid parking* and 10 paid holidays are also provided