Strategic Accounts Marketing Manager

Summary

Join Centric Software as a Strategic Accounts Marketing Manager and be responsible for adapting and executing the marketing strategy, partnering with the strategic accounts sales team to secure large deals. You will share best practices, coordinate with product and field marketing teams, and collaborate with pre-sales and post-sales teams. The role involves planning, developing, executing, measuring, and optimizing lead generation campaigns and events using ABM techniques. You will also build relationships with the sales team and nurture top accounts. Success in this role requires strong communication, collaboration, and problem-solving skills, along with experience in B2B marketing within the IT/software industry.

Requirements

• 8-10 years’ experience in B2B marketing; IT/software environment is a plus
• Business school degree or equivalent in Marketing
• Strong understanding of marketing for high added value software in complex sales cycles
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Self-motivated, detail-oriented, with strong problem-solving skills
• Autonomous and able to work independently
• Excellent communication and collaboration skills
• Fun and strong team spirit
• Languages: English (native or fluent); a second language is ideal (Spanish, French, Portuguese)

Responsibilities

• Implementation and execution of the Marketing plan to optimize engagement within specific accounts
• Strategy: create and execute multi-touch marketing plans that focus on demand generation and deal acceleration within our large accounts and most strategic accounts, including ABM-1:1 and 1: few initiatives to help achieve sales revenue goals in the regional market
• Campaigns and Events: plan and execute campaigns (lead gen, thought leadership, awareness, end to end….) and events (mostly VIP dedicated to large accounts) to drive lead generation in top accounts
• Ecosystem and Partners: build and execute a plan to create 3rd party influencers in top partners working with the Centric ecosystem
• Sales Support: develop strong relationships with the sales team and to work hand in hand to develop and nurture top accounts
• Collaborate and partner with other marketing functions on campaign concept, custom content requirements, digital marketing support/message testing and creative development to ensure effectiveness for regional listed accounts
• Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for personas and key accounts in the regions
• Build then obsess over metrics to ensure business impact measured by listed account pipeline/bookings, database growth and accuracy for named accounts and account/person engagement scores
• Manage project timelines, quality issues, resources & budget