Remote Temporary Social Media Manager

Summary

Join our team as a Temporary Social Media Manager to support the Brand Marketing team! This role is integral in maintaining the brand's organic social media strategy between October 2024 to January 2025 while one of our team members is on maternity leave. The ideal candidate will have a track record of growing engaged social communities and can work cross-functionally to support multiple business objectives in a fast-paced, high-volume environment.

Requirements

• BA/BS in Marketing, Communications or relevant field required
• 4+ years of direct experience with social media, content, or community with a proven track record of driving audience growth, engagement, and conversation
• Creative, out-of-the-box thinker; ability to come up with new, creative, and innovative ideas
• Solid writing/copywriting skills, with experience creating engaging and concise copy for social
• Intermediate video editing capabilities for social media, either within-app or via supplemental apps
• A scrappy approach to content creation, being quick to adapt to growing viral trends and quickly publish content
• Strong communication and collaboration skills, with a sense of resourcefulness and ability to be self-sufficient as needed
• Familiarity with skincare/wellness is a plus
• Strong understanding of native and outside social media analytics tools (Meta, Sprout Social, etc.)

Responsibilities

• Maintain the organic social media strategy in partnership with the Associate Director of Social Media, Influencer & PR while working cross-functionally with Creative
• Manage the day-to-day of Pangaea's social media accounts
• Execute social strategy for new product launches, campaigns and always-on social content programming
• Collaborate with brand marketing, digital, influencer and creative teams to execute captivating content, digital campaigns, and promotions that grow audiences, drive engagement, and deliver on Pangaea business objectives
• Generate compelling, fun, creative, and innovative social content aligned with Pangaea's brands and messaging, to increase brand awareness and user engagement
• Interact with our social communities to foster an engaged online community and drive positive brand sentiment
• Manage and update social media content calendars
• Execute social media publishing, and post copywriting ensuring that all posts are accurate and punctual
• Monitor analytics to track content performance and adjust strategies accordingly
• Stay informed about trends and algorithm updates to optimize content performance, while keeping a pulse on cultural trends so we can respond in a clever and light hearted way
• Conceptualize and implement social media contests and partnerships to enhance brand visibility and foster stronger customer relationships
• Support brand marketing events & activations as needed

Benefits

• Remote working: This role offers the flexibility of remote work, allowing you to balance your professional and personal life while contributing to our dynamic team and organization
• Portfolio Enhancement: You will have the opportunity to work for a successful startup with award-winning brands. The work that you produce can be added and will enhance your social media and/or digital marketing portfolio
• Staff discount: All staff members are given $100 of credit per month to use on Pangaea products so that they can try, own (and love!) all the products we sell