UGC & Influencer Content Lead

Summary

Join PetLab Co., the #1 DTC pet supplement brand, as their UGC & Influencer Content Lead. This remote, US-based role offers a competitive salary ($50,000–$70,000 + bonus) and benefits (health, dental, vision, disability, life insurance, 401k, and 20 PTO days). You will manage a creator network of up to 100+ individuals, including pet parents, TikTokers, and veterinarians, guiding them from initial contact to content publication. Responsibilities include recruiting, briefing, and shepherding content, signing talent, crafting engaging content, and scaling successful strategies. The ideal candidate has 3+ years of experience managing influencer or UGC pipelines for a fast-moving DTC brand or agency and a proven ability to create high-impact content.

Requirements

• Have 3+ years managing influencer or UGC pipelines for a fast-moving DTC brand or agency
• Have a roster of creators/influencers you trust—and you're eager to build more
• Know what converts—from ad hooks to raw pet stories to TikTok trends
• Are plugged into pet care, wellness, and creator culture
• Have worked with experts (vets, vet techs, etc.) or know how to navigate professional/clinical talent outreach
• Are insanely organised—you run Airtable/Sheets like a CRM
• Have a hustle-first mindset—you chase talent, coach them well, and never settle for “good enough.”

Responsibilities

• Own the creator pipeline: Manage up to 100+ creators and customers at a time—recruiting, briefing, and shepherding content from pitch to publish
• Sign serious talent: You’ve got a roster. We want in. Vets, vet techs, nurses, trainers, content creators—you already work with them or know how to get them
• Craft killer content: You know what makes content click—be it a raw testimonial, an educational vet breakdown, or a scroll-stopping 15s TikTok
• Scale with speed: We test fast, learn fast, and scale fast. You’ll spot the wins, double down, and constantly optimize based on feedback and data
• Think like a producer: From script execution to feedback rounds, you know how to get the best out of talent, every time

Benefits

Health, Dental, Vision, Disability, Life, 401k, 20 PTO Days