User Marketing Manager

Summary

Join our team at Xometry as we power the industries of today and tomorrow by connecting people with big ideas to manufacturers who can bring them to life. As a key stakeholder, you will manage acquisition and retention for user marketing on Thomasnet, playing a critical role in increasing traffic and enabling a user marketing journey.

Responsibilities

• Create, optimize, and evolve marketing strategies to grow user traffic and evaluation sessions on Thomasnet
• Identify the target audience and assess outreach strategies and channels
• Identify appropriate media channels for target audience and work closely with cross-functional teams to develop a budget, execute campaigns, measure results, and make recommendations
• Develop campaigns to get first-time user to visit the site and retain previous users to make Thomasnet their go-to platform for sourcing
• Analyze marketing campaign performance including email metrics, conversion, and retention to understand effectiveness and ROI
• Achieve campaign objectives/KPIs and develop strategic plan to deliver
• Lead and participate in cross-functional teams to develop improvements to product ideas and create an ideal buyer experience
• Leverage software tools (HubSpot, Tableau, Salesforce, Excel, PowerPoint, etc) to inform a data-driven approach in all that we do