Vice President, B2B Marketing & Demand Generation

Summary

Join Spreetail as the VP of B2B Marketing & Demand Generation and lead the development and execution of the company's B2B growth strategy. You will build and inspire a high-performing marketing team, maximize marketing ROI through data-driven decisions, and strengthen sales & marketing alignment. This role requires extensive leadership experience in scaling demand generation programs and proven expertise in various marketing channels. The successful candidate will have a strong background in sales enablement and event marketing, along with a deep understanding of eCommerce and retail marketing. Spreetail offers a competitive salary, benefits, and a flexible work environment through its 'Work Your Way' approach.

Requirements

• Extensive leadership experience guiding large, cross-functional marketing teams and scaling demand generation programs that support multimillion-dollar growth targets
• Proven expertise in demand generation across channels including paid media, ABM, SEO, CRO, and lifecycle marketing—delivering consistent pipeline impact
• Strong background in sales enablement including development of targeted content strategies (blogs, case studies, videos) that effectively support the sales cycle
• Hands-on success in event marketing with a track record of creating high-converting brand experiences via trade shows, hosted events, and webinars
• Deep understanding of eCommerce and retail marketing with experience driving B2B growth in digital marketplaces and omnichannel environments, aligning marketing strategy with buyer behavior and platform dynamics

Responsibilities

• Develop a unified B2B growth strategy by integrating ABM, paid media, events, CRO, lifecycle marketing, and sales enablement to drive measurable pipeline and revenue growth
• Build and inspire a high-performing team by fostering a culture of creativity, innovation, and accountability that delivers exceptional results across all marketing functions
• Maximize marketing ROI by strategically managing the B2B budget and continuously optimizing paid performance, event spend, and conversion rates through data-driven decisions
• Strengthen sales & marketing alignment through shared goals, ICP development, enablement content, and closed-loop reporting to accelerate conversion and upsell opportunities
• Leverage analytics for continuous improvement by building robust reporting frameworks that translate data into actionable insights tied to business impact

Benefits

• We provide the flexibility to take care of yourself. Spreetail operates in a work culture that promotes results and encourages taking time off when needed. In addition to a generous vacation policy, we also offer paid time-off for your wedding week, paid parental leave and support for parents of growing families
• We celebrate accomplishments. Each year at Spreetail is a milestone with the opportunity to receive special gifts, swag store credit, or donations to a nonprofit of your choice. We also recognize people pursuing impacts with Spreetail Spotlight Awards
• We care about your Health & Wellness. Spreetail works hard to enhance the employee experience through benefit programs and perks that provide meaningful support. We offer affordable medical, dental and vision plans with coast-to-coast coverage. We also provide free telehealth and on-demand mental health resources
• We create the opportunity to revolutionize your community. We encourage Spreetailers to give back and make a social impact, and we offer paid time off to do it