Vice President of Marketing

Summary

Join Mutual of Omaha Mortgage as their Vice President of Marketing and lead the development and execution of comprehensive marketing strategies. You will enhance brand awareness, drive customer acquisition for retail teams, and leverage digital and social marketing expertise to support business growth. This strategic leadership role demands deep marketing expertise, a strong understanding of the mortgage industry, and a proven track record of success. Responsibilities include strategic planning, brand management, digital marketing, partnership development, customer insights, team leadership, and performance analytics. The ideal candidate will have 10+ years of marketing experience, including 5+ years in a senior leadership role within the mortgage or financial services industry. A bachelor's degree in marketing or a related field is required; an MBA is preferred.

Requirements

• 10+ years of marketing experience, with at least 5 years in a senior leadership role within the mortgage, financial services, or related industry
• Deep understanding of the mortgage industry, including market trends, regulatory requirements, and customer behavior
• Demonstrated ability to develop and execute marketing strategies that drive brand awareness, lead generation, and revenue growth
• Strong knowledge of digital marketing channels, tools, and analytics platforms
• Experience leading and developing high-performing teams, with excellent communication and interpersonal skills
• Data-driven decision-maker with proficiency in analyzing campaign performance and market trends
• Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred
• Familiarity with mortgage industry regulations and best practices for compliant marketing

Responsibilities

• Develop and implement a cohesive marketing strategy aligned with company goals, focusing on brand positioning, retail support and recruiting
• Oversee brand identity, ensuring consistent messaging across all channels, including digital, print, and partnerships, to strengthen market presence
• Lead digital initiatives, including SEO, SEM, social media, email campaigns, and content marketing, to drive traffic, engagement, and conversions
• Build and maintain strategic partnerships with real estate agencies, financial institutions, and industry influencers to expand market reach
• Utilize market research and customer data to understand borrower needs, preferences, and behaviors, informing targeted marketing initiatives
• Manage and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability
• Monitor and report on key performance metrics, using data to refine strategies and demonstrate marketing impact on revenue and growth

Preferred Qualifications

• Experience with mortgage-specific CRM and marketing automation tools
• Experience with Loan Officer and Corporate social media branding
• Strong network within the mortgage and real estate industries

Benefits

• Medical, Dental, and Vision insurance
• Company paid life insurance
• 401K with a generous employer match
• Free Legal Services
• An Employee Loan Program