Vice President, PR & Communications

Summary

Join Praytell, a dynamic marketing and creative communications agency, as their Vice President to lead the next phase of expansion in their growing Travel & Consumer teams. This role demands 10+ years of experience in public relations and integrated communications within the travel, tourism, and consumer sectors. The ideal candidate will be a strategic leader, adept at both strategic planning and hands-on execution, with exceptional client relationship skills and fluency in the evolving media landscape. Responsibilities include client service, account and team management, effective communication, strategic planning, creative thinking, execution, KPI, merchandising and reporting, and new business development. The position requires managing multiple clients and internal initiatives while maintaining financial oversight and high standards. Praytell offers a competitive salary, comprehensive benefits, and a supportive work environment.

Requirements

• 10+ years of experience in public relations and integrated communications
• Experience across the travel & tourism and consumer lifestyle sectors with a proven track record leading large scale integrated accounts
• Strategic leader who is passionate about partnering with clients to shape integrated communications strategies and dedicated to developing our talented team
• Forward-thinking leader who thrives in both strategic planning and hands-on execution
• Exceptional client relationship skills
• Fluent in the evolving media landscape
• Ability to confidently manage multiple clients, workstreams, and internal initiatives without missing a beat – while maintaining financial oversight and ensuring high standards across the board

Responsibilities

• Client Service
• Start with ‘Yes’: Inspire a solutions-first culture that balances optimism with strategic realism
• Spidey Senses: Anticipate both risks and opportunities, driving proactive and informed decision-making
• No Ego, No B.S.: Lead with authenticity, ensuring teams and clients see decisions grounded in purpose and impact
• Trust & Transparency: Maintain trusted partnerships through strategic honesty and delivering consistent value
• Sense of Humor & Short Memory: Provide stability and positivity at the leadership level, navigating challenges with confidence
• Spirit of Partnership: Establish agency-wide initiatives to nurture and grow client relationships, creating sustained value
• Account & Team Management
• Brand & Business Expertise: Shape the client’s approach to PR, influencer, and social media disciplines, establishing best practices and driving client satisfaction, creating case-study level work for the agency
• Time & Budget Tracking: Set financial goals for accounts, ensuring overall profitability and sustained growth across the portfolio
• Workflow Management: Develop high-level operational frameworks to streamline workflows across teams and maximize efficiency
• Staffing: Lead succession planning and resource allocation, ensuring the agency is positioned for long-term success
• Employee Development: Mentor team members including junior, mid-level and aspiring senior leaders, focusing on their growth and preparing them for executive-level responsibilities
• Effective Communication
• Client Communication: Lead communication for a portfolio of large, mid-sized and small clients, managing discussions on agency performance and long-term strategy
• Written Materials: Oversee agency-wide written communications, ensuring consistency, clarity, and alignment with the agency’s vision
• Deck Development: Contribute and approve high-level decks for client pitches, ensuring they reflect the agency's best strategic thinking and creativity
• Presentation Skills: Deliver compelling presentations to senior clients, emphasizing strategic insights and driving buy-in for large initiatives
• Strategic Planning
• Channel Audits (Earned, Influencer, Social): Oversee strategic application of audit findings, guiding teams on leveraging data to drive client success
• Target Audience Analysis (Earned, Influencer, Social): Shape methodologies for audience insights, ensuring relevance and alignment with both short- and long-term goals
• Channel Fluency & Strategies (Earned, Influencer, Social): Define and implement channel-specific strategies at a portfolio level, ensuring innovation and integration
• Creative Thinking
• Newsjacking/Trend-to-Earned Ideas: Shape client’s creative response to trends, establishing a reputation for rapid and innovative execution
• Earned Media: Oversee and provide strategic direction for earned-first creative programs, focusing on unique approaches that drive results
• Influencer or Talent Partnerships: Lead discussions on long-term talent partnerships, ensuring alignment with client goals and creative ambitions
• Social Media: Partner with Praytell’s specialty teams to deliver sharp social strategies and social-driven campaigns
• Brand Campaign Concepts: Partner with Praytell’s creative team to ideate, sell in and execute highly integrated campaigns, ensuring bold, forward-thinking creative ideas that lead the industry
• Execution
• Earned Media: Establish high-level strategies for earned media across client portfolios, mentoring teams to push creative boundaries
• Influencer: Partner with our influencer team to sell in and oversee influencer programming rooted in insights, engagement and measurable impact
• Social Media: Support execution of social media programs, ensuring alignment with evolving platforms, trends, and client goals
• KPI, Merchandising & Reporting
• Data Analysis & Interpretation: Guide client accounts’ overall approach to data, ensuring advanced methodologies deliver meaningful insights
• Strategic Recommendations: Set the strategic vision for client accounts, leveraging data to drive impactful decisions
• Stakeholder Communication: Lead key stakeholder conversations, demonstrating the value of data-driven strategies
• Goal Alignment & Performance Metrics: Establish KPI frameworks that drive alignment and foster long-term client success
• New Business
• Play an active role in agency new business efforts—from opportunity intake through response development and pitching—collaborating closely with leadership, creative, and specialty teams to secure new partnerships and drive both practice and agency growth

Benefits

• Salary: $150,000 - $175,000
• Comprehensive health care (Medical, Dental, Vision)
• Employee Stock Ownership Plan (ESOP), where you receive shares of Project Worldwide, our parent company, for every year you work here
• Traditional and Roth 401(k) options with an annual employer contribution based on company performance
• Flexible Time Off (FTO), more than a dozen company holidays and mental health days
• Flexible work locations within the US, remote is a-ok! We also have physical hubs and offices in LA, SF, Austin, Chicago and New York
• Flex Fridays, aimed to keep Fridays meeting-free (with exceptions) for focused work and providing you space to support your personal wellbeing while delivering great client service
• Access to our Employee Assistance Program (EAP) giving you and your family access to mental health resources, family and relationship support, career resources, legal and financial services, discounts and more
• Paid parental leave and fertility support programs
• Training and team-building programs and activities
• Camp Praytell, our company offsite (eligibility based on employee start date)
• Our wonderful Employee Resource Groups (BEACON, Compañeros, elevAsian, Herizon and Prism)