Vice President of Brand and Marketing

Summary

Join Teachstone, a company dedicated to improving teacher-child interactions and transforming education, as their Vice President of Brand and Marketing. This strategic role requires a cross-functional marketing executive to position Teachstone as a leader in the field, driving growth across awareness, acquisition, retention, and expansion. The VP will lead the omnichannel marketing strategy, overseeing brand, content, demand generation, product and customer marketing, data strategy, events, and community engagement. A key responsibility is to refresh Teachstone's digital experience and ensure a seamless customer journey. Collaboration with Sales, Product, Success, Delivery, and Research teams is crucial for aligning go-to-market strategies and driving experimentation. The VP will also lead and develop a high-performing marketing team.

Requirements

• 15+ years of experience in marketing, brand, or communications roles, preferably within early childhood education, ed-tech, or purpose-driven growth organizations
• 5+ years of experience building and leading high-performing teams across multiple marketing functions
• Demonstrated success in aligning marketing with revenue targets and collaborating closely with Sales and Customer Success leaders
• Deep understanding of how brand, content, demand generation, and customer marketing integrate in a cohesive GTM strategy
• Strong storyteller with experience translating complex topics into compelling, audience-specific narratives
• Highly analytical, with experience using data to optimize campaigns and influence investment decisions
• Proven ability to position organizations as thought leaders using content strategy, earned media, and speaking opportunities
• Track record of designing omnichannel strategies that influence buyers across all stages of the funnel
• Excellent communicator and strategic partner, comfortable influencing stakeholders at the executive and board level

Responsibilities

• Develop and execute a differentiated brand strategy that reinforces Teachstone’s mission and positions CLASS as the industry standard in quality improvement
• Owns and oversees the production and alignment of content across web, email, social, print, and campaign assets
• Lead a bold refresh of Teachstone’s website and digital presence to elevate user experience and drive brand visibility and lead generation
• Ensure clear, consistent messaging across all brand, sales, product, and policy communications
• Build and scale full-funnel marketing programs that create demand, generate qualified pipeline, accelerate deals, and drive customer retention and expansion
• Own segmentation, audience journey mapping, and campaign flow development for all priority personas
• Design and optimize nurturing programs that build brand awareness and generate net-new leads at the top of the funnel
• Partner with Sales and Customer Success to define shared KPIs, improve attribution, and align marketing efforts with pipeline and revenue goals
• Develop targeted, account-based strategies for key segments including State ECE, Head Start, School Districts, and DoD
• Translate complex, research-based solutions into compelling value propositions tailored for system leaders, practitioners, and policy influencers
• Launch and scale customer marketing programs (i.e., testimonials, referral networks, customer spotlights) that drive upsells and renewals
• Collaborate with Research and Product teams to ensure messaging is evidence-based and aligned with the organization’s impact goals
• Design and execute an integrated event strategy to deepen relationships, expand reach, and influence customer decisions
• Scale strategic initiatives like InterAct Summit and CLASS Learning Community as high-impact growth and brand engagement platforms
• Expand regionally focused field marketing to align with territory-based sales outreach and local partnerships
• Measure ROI across all marketing activities to ensure direct contribution to pipeline and revenue
• Lead, coach, and develop a high-performing marketing team spanning brand, content, demand generation, events, and community
• Inspire a culture of transparency, trust, and curiosity through strong mentorship and clear communication
• Collaborate with internal partners across Sales, Product, Policy, and Research to unify messaging and synchronize go-to-market efforts
• Define and track key metrics such as pipeline influence, MQL-to-SQL conversion, campaign ROI, and customer engagement trends
• Leverage performance insights to drive experimentation, investment decisions, and continuous learning
• Deliver executive-ready reporting and contribute to board-level marketing presentations and strategy conversations

Preferred Qualifications

• Knowledge of the early childhood education landscape, including market segments (e.g., State ECE, Head Start, school districts)
• Familiarity with CLASS and Teachstone’s mission, services, and customer community
• Experience designing and executing ABM campaigns and policy-influencing messaging strategies
• Passion for innovation, with the ability to stay ahead of marketing trends in education, government, and tech
• Ability to foster a culture of experimentation, transparency, and results-driven marketing

Benefits

• Medical/dental
• 401(k)
• PTO
• Insurance
• Development opportunities