Vice President, Demand Generation and Operations

Summary

Join DigiCert as the Vice President of Demand Generation & Operations, a high-impact role driving global demand generation programs, SDR operations, and marketing infrastructure. Lead a team of marketers, SDRs, and operations professionals to accelerate pipeline growth and revenue. This role blends strategic leadership with hands-on execution, requiring deep B2B experience and a passion for performance marketing. You will define and lead a global demand generation strategy, oversee integrated campaign planning and execution, and measure and optimize campaign performance. Success requires building high-converting funnels, operationalizing marketing for scale, and collaborating across sales and marketing teams.

Requirements

• 10+ years of experience in B2B enterprise marketing, with 5+ years in leadership roles focused on demand generation and marketing operations
• Demonstrated success building scalable marketing engines that drive qualified pipeline and revenue growth
• Deep expertise in marketing automation platforms (e.g., Marketo, HubSpot), CRM systems (e.g., Salesforce), and reporting tools
• Strong analytical mindset with experience in campaign measurement, pipeline analysis, and ROI modeling
• Excellent communicator and collaborator with a track record of aligning marketing and sales teams

Responsibilities

• Define and lead a global demand generation strategy aligned with product, regional, and solution marketing to drive high-quality pipeline
• Oversee integrated campaign planning and execution across digital channels (e.g., paid media, SEO/SEM, email, webinars, content syndication)
• Measure and optimize campaign performance based on ROI, pipeline impact, and business objectives
• Collaborate with sales and SDR leadership to ensure seamless lead qualification, routing, and follow-up processes
• Implement SDR programs, metrics, and enablement to improve conversion rates and maximize engagement
• Use SDR feedback and performance data to continuously refine campaign targeting and messaging
• Lead the marketing operations function to support scalable campaign execution, lead management, reporting, and database hygiene
• Align closely with sales and revenue operations to ensure accurate pipeline tracking, lead handoff, and consistent KPIs
• Build marketing dashboards, attribution models, and performance insights that drive continuous improvement
• Recruit, lead, and develop a high-performing team across demand generation, SDR, and marketing operations
• Foster a culture of experimentation, data-driven decision-making, and results ownership
• Partner with senior leadership to align marketing strategy with company growth goals and go-to-market priorities

Preferred Qualifications

Experience in SaaS or cybersecurity markets preferred

Benefits

• Competitive salary, bonus, and equity
• Generous time off policies
• Education, wellness, and lifestyle support