Vice President, Digital Marketing

Summary

Join Procore's Marketing Leadership Team as the Vice President of Digital Marketing! This leadership role involves developing and executing a comprehensive digital marketing strategy to boost customer engagement and drive revenue growth. You will collaborate with cross-functional teams and lead a team focused on improving the lives of everyone in construction through educational content, community, and web experiences. This position reports to the Chief Marketing Officer and offers the flexibility to be based in a US office or work remotely. Immediate start is preferred. The ideal candidate will have extensive experience in digital marketing and a proven track record of success.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, or a related field–or equivalent experience
• 15+ years of experience in digital and analytical marketing, with at least 10 years in a leadership role
• Expertise in SEO, content marketing, website management, marketing analytics, email marketing, CRM, content marketing, and demand generation
• Experience with MarTech tools, analytics platforms, and marketing automation
• Data-driven mindset with a deep understanding of marketing metrics and performance analysis

Responsibilities

• Lead a team focused on improving the lives of everyone in construction through educational content, community and web experiences
• Develop and implement a high-impact content, SEO, and community strategy that reaches and engages existing and potential customers
• Develop and execute a prioritized roadmap that results in a world class website experience on Procore.com
• Utilize A/B testing, conversion rate optimization (CRO), and analytics to enhance marketing performance from digital channels
• Leverage data analytics, AI, and marketing automation tools to optimize content creation, workflows, SEO and reporting
• Monitor and analyze key website, SEO, and funnel metrics performance to drive continuous improvement and communicate team performance
• Stay ahead of emerging digital trends, technologies, and competitive strategies
• Build, lead, and mentor a high-performing marketing team
• Foster collaboration between our marketing, sales, product marketing, analytics, and marketing operations teams to achieve team, marketing, and broader company objectives
• Partner with external agencies and vendors to support marketing initiatives as needed

Benefits

• Base Pay Range $247,200 - $339,900
• Eligible for Bonus Incentive Compensation
• Generous paid time off
• Healthcare coverage
• Career enrichment and development programs