Vice President, Growth Marketing

Summary

Join MyFitnessPal as the Vice President of Growth Marketing and lead the development and execution of comprehensive growth strategies. You will oversee performance and lifecycle marketing, building a high-performing team and fostering innovation. Responsibilities include crafting a unified growth strategy, driving high-impact performance marketing, and leveraging data and analytics. The ideal candidate possesses extensive experience in growth marketing, strong analytical skills, and exceptional leadership capabilities. MyFitnessPal offers a competitive salary and a wide range of comprehensive employee benefits, including healthcare, parental leave, performance bonuses, and professional development opportunities. This role offers the chance to significantly impact the growth of a leading health and wellness app.

Requirements

• 15+ years of experience in growth marketing, with a proven track record across both performance marketing in a digital-first environment, ideally within health, wellness, or tech sectors
• Strong analytical and strategic capabilities, with the ability to translate complex data into actionable growth strategies that drive measurable user engagement and revenue
• Expertise in digital marketing channels and lifecycle strategies, including experience with performance media, CRM, SEO, and personalized user engagement
• Proficiency in analytics and marketing technology platforms such as Amplitude, Tableau, Braze, and automation tools, with experience leveraging these tools to optimize campaigns and improve user experiences
• Exceptional leadership skills with a track record of building, developing, and mentoring cross-functional teams in a collaborative environment
• Excellent communication and presentation abilities, skilled at articulating growth strategies, results, and insights to executive stakeholders and cross-functional partners
• Results-oriented and adaptable, with the ability to thrive in a fast-paced environment and pivot strategies based on real-time insights and market dynamics

Responsibilities

• Develop a Unified Growth Strategy: Craft and execute a holistic growth marketing strategy encompassing both performance and lifecycle marketing to drive customer acquisition, deepen engagement, and increase user retention
• Drive High-impact Performance Marketing Strategies: Oversee paid media, search, social, and in-app marketing efforts, continuously optimizing campaigns to ensure efficient user acquisition and maximizing return on investment
• Visionary Leadership: Shape and innovate MyFitnessPal’s long-term growth strategy by identifying emerging trends and transforming them into actionable initiatives
• Set a Learning Agenda: Leverage data and analytics to create a learning framework that informs campaign effectiveness, identifies key trends, and prioritizes impactful marketing opportunities across the user lifecycle
• Collaborate Across Teams: Partner with Product, Engineering, Data Science, and Customer Happiness to ensure growth initiatives are integrated and aligned with product improvements and user needs, enhancing the overall customer experience
• Harness Technology for Personalization: Champion the integration of AI and machine learning into growth marketing strategies to deliver tailored messaging and experiences at scale, optimizing the relevance of every touchpoint
• Champion Cross-Functional Relationships: Foster strong partnerships with internal teams, including Business Intelligence, Product, and Customer Happiness, to align growth strategies with broader business goals, ensuring a unified approach to user acquisition, engagement, and retention
• Oversee Budget Allocation and Innovation: Manage and allocate budgets for growth marketing experiments, fostering an innovation-first mindset that encourages the exploration of new marketing technologies, channels, and strategies
• Develop and Mentor a High-Performing Team: Lead and develop a talented marketing team, establishing a culture of continuous improvement, collaboration, and data-driven decision-making

Benefits

• Healthcare
• Parental planning
• Mental health benefits
• Annual performance bonus
• A 401(k) plan and match
• Responsible time off
• Monthly wellness and technology allowances
• Face-to-Face Connections: We value personal connections. Enjoy opportunities to meet and connect with your team members in person to help forge meaningful relationships that extend beyond the virtual realm. Teams meet as often as needed and all of MyFitnessPal gathers annually
• Flexibility At Its Best: Achieve the work-life balance you deserve. Enjoy a flexible time-off policy and work on your own terms with our Responsible Time Off benefit
• Give Back: Use your volunteer days off to support what matters most to you. Each full-time teammate receives 2 days per calendar year to give back to their community through service
• Mentorship Program: Take control of your career through our mentorship program where, if you’d like, you will be matched with a teammate who can help you scale your skills and propel your growth
• Family-Friendly Support: Embrace the journey with confidence and care. Enjoy our paid maternity and paternity leave, to provide time to balance family responsibilities with your career and take the time needed to strengthen family relationships. We understand the complexities of starting or expanding a family, which is why we provide best-in-class comprehensive assistance for fertility-related matters
• Wellness Comes First: Live Good Health is one of our core values. Receive a monthly Wellness Allowance, empowering you to focus on your physical and mental well-being by choosing from a range of wellness initiatives, including dedicated mental health days
• Celebrate Greatness: Your hard work deserves recognition! Our reward and recognition platform empowers peers to acknowledge and reward each other for the exceptional contributions they make
• Elevate Your Health & Fitness: Get access to MyFitnessPal Premium, allowing you to take your fitness, health and wellness journey to new heights
• Unlock Your Potential: Access our virtual learning and development library, and participate in training opportunities to continuously grow and enhance your skills
• Championing Inclusion: Our dedicated DEI Committee actively fosters a diverse and inclusive workplace by setting actionable goals and evaluating progress across the organization
• Healthcare Matters: Your well-being is our priority. Take advantage of our competitive medical, dental, and vision benefits that cater to your holistic healthcare needs. Feel secure and supported on your wellness journey
• Secure Your Future: Benefit from our retirement savings program, giving you peace of mind for your financial goals. Reach them sooner with MyFitnessPal’s competitive employer match