Vice President of Marketing

Summary

Join Bizee, a leading business formations company, as their experienced and innovative VP of Marketing. This leadership role involves developing and executing the marketing strategy, collaborating closely with the CEO and Chief Brand Officer, and driving brand awareness and revenue growth. You will oversee all aspects of the marketing funnel, from top to bottom, and lead a high-performing marketing team. The ideal candidate will have extensive experience in content marketing, multi-channel marketing, and building lifestyle brands. Bizee offers a competitive salary, comprehensive health insurance, generous paid time off, and a 100% remote work environment.

Requirements

• Proven experience in a small to mid-size startup environment, demonstrating adaptability and an entrepreneurial mindset
• Extensive background in developing innovative content marketing strategies over the past 10 years
• Deep understanding of multi-channel marketing with expertise in digital, content, and brand marketing
• Demonstrated success implementing full-funnel marketing strategies (TOFU, MOFU, BOFU)
• Experience building lifestyle brands and connecting with target audiences on an emotional level
• Advanced proficiency with HubSpot and marketing automation tools
• Strong analytical skills with the ability to translate data into actionable insights
• Experience with attribution modeling and marketing ROI measurement
• Familiarity with AI tools for marketing optimization and content creation
• Exceptional leadership abilities with experience managing cross-functional marketing teams
• Strong collaboration skills and ability to work closely with C-level executives
• Strategic thinking with both short-term execution and long-term vision
• Creative problem-solving abilities and comfort with ambiguity
• Excellent communication skills, both written and verbal

Responsibilities

• Lead the development and execution of Bizee's marketing strategy, emphasizing our transition from a transactional model to a comprehensive small business platform
• Drive brand awareness, customer acquisition, and revenue growth through innovative, data-driven marketing initiatives
• Collaborate closely with the CEO and Chief Brand Officer to align marketing strategies with overall business objectives
• Establish and track KPIs that effectively measure marketing performance across all channels
• Develop content marketing strategies including SEO-optimized blog posts, infographics, how-to guides, and tutorials
• Oversee paid advertising campaigns across Google (Search & Display) and social media platforms
• Direct social media marketing efforts, including content sharing and influencer collaborations
• Guide video marketing initiatives, including educational and explainer videos
• Ensure website and content are optimized for search engines with both on-page and off-page SEO strategies
• Track and optimize key TOFU metrics: website traffic, social media engagement, click-through rates, and brand mentions
• Design lead nurturing strategies through email drip campaigns and segmented email marketing
• Coordinate webinars and product demonstrations to showcase Bizee's solutions
• Oversee development of case studies and testimonials that build trust with potential customers
• Direct retargeting ad campaigns to re-engage website visitors
• Create gated content and interactive tools that generate quality leads
• Optimize landing pages and lead capture mechanisms
• Monitor MOFU metrics: lead conversion rates, engagement with lead magnets, email performance, and webinar attendance
• Implement product trial strategies and special offers to encourage conversions
• Develop limited-time promotions and bundled packages
• Coordinate sales consultation processes to address customer questions
• Create urgency and scarcity tactics to drive decision-making
• Showcase social proof and customer reviews effectively
• Ensure clear pricing information and strong calls-to-action
• Analyze BOFU metrics: conversion rates, trial sign-ups, sales call bookings, revenue, and customer retention
• Spearhead content marketing strategies across multiple formats (website, email, video, social)
• Oversee the evolution of Bizee's brand identity, emphasizing our positioning as a lifestyle brand for entrepreneurs
• Develop compelling messaging that resonates with small business owners at various stages of their journey
• Champion AI-forward approaches to content creation and distribution
• Serve as the organization's HubSpot power user, maximizing platform capabilities for marketing automation, lead scoring, and analytics
• Define attribution models and ROI metrics for all marketing initiatives within HubSpot
• Collaborate with the RevOps team to ensure seamless marketing and sales alignment
• Implement and optimize marketing technology stack to increase efficiency and effectiveness
• Build and mentor high-performing teams across SEO, content marketing, paid media, RevOps, and creative
• Establish a communications and PR function to elevate Bizee's industry presence
• Develop comprehensive social media strategies that build community among small business owners
• Foster a culture of innovation, experimentation, and continuous improvement
• Stay at the forefront of digital marketing trends, bringing cutting-edge tactics to Bizee's marketing approach
• Implement AI and automation tools to enhance marketing efficiency and personalization
• Identify new market opportunities and develop strategies to capitalize on them
• Balance short-term growth objectives with long-term brand-building initiatives

Benefits

• Competitive salaries
• Comprehensive health insurance
• Generous paid time off
• Eligible for Quarterly Bonus
• 2 Weeks of Vacation plus 6 Company Holidays Holidays
• 100% Remote (Bizee works CST hours)
• Annual Team Off-sites