Vice President of Marketing

Summary

Join AfterShip, a Great Place to Work Certified company, as the Vice President of Marketing and lead the global marketing strategy for this rapidly growing B2B SaaS company. You will define and execute the marketing vision, lead a high-performing team, and collaborate with executive leadership to drive revenue growth. This role requires extensive experience in SaaS marketing, a proven track record of success, and strong analytical skills. You will be responsible for demand generation, brand positioning, and customer engagement. AfterShip offers a flexible work setup, competitive compensation, and various benefits, including healthcare, retirement plans, and professional development opportunities. This is an opportunity to make a significant impact on a globally recognized company.

Requirements

• 10+ years of marketing experience (5+ years in leadership roles) in high-growth, multi-product SaaS companies, with proven success in global markets
• Demonstrated ability to drive measurable improvements in brand perception and market positioning
• Strong analytical skills with experience interpreting complex data sets and using insights to inform strategy. Proficient in tools like HubSpot, Google Analytics, Tableau, or similar platforms
• Proven track record of optimizing lead funnels and driving demand with measurable outcomes
• History of building and leading high-performing, cross-functional teams with a collaborative and hands-on approach
• Deep understanding of the customer journey and experience, with a focus on creating long-term relationships and delivering value

Responsibilities

• Define and execute AfterShip’s marketing vision to establish and sustain market leadership, with a focus on North America and global scalability
• Lead efforts to refine AfterShip’s positioning in the competitive SaaS landscape, setting AfterShip’s product suite as the go-to all-in-one solution for global brands and retailers
• Collaborate with executive leadership to set priorities and translate them into actionable marketing strategies that drive revenue growth and market share
• Develop and monitor performance metrics to measure the success of marketing efforts, using analytics to drive continuous improvement
• Recruit, mentor, and scale a world-class marketing team that thrives on collaboration and innovation
• Partner with Sales, Product, and Customer Success teams to align marketing strategies with the entire customer lifecycle
• Cultivate a culture of experimentation and learning, empowering the team to leverage data for impactful decision-making
• Develop clear and compelling messaging that highlights the unique value of AfterShip’s suite of solutions for global brands and retailers
• Lead competitive analysis and customer segmentation to identify opportunities and refine go-to-market strategies
• Work closely with Product teams to align features and offerings with market demands and customer needs
• Spearhead efforts to refresh AfterShip’s brand positioning to boost global identity and relevance
• Design and execute high-impact, multi-channel marketing campaigns that drive lead generation and customer acquisition
• Maximize ROI by optimizing marketing spend and leveraging data to refine strategies

Preferred Qualifications

• Experience in eCommerce, logistics, or customer experience industries
• Strong network within the SaaS marketing community, including relationships with influencers, media, and analysts
• Knowledge of global markets and the ability to adapt strategies for regional nuances

Benefits

• Great Place to Work Certified: We’ve been recognized for our inclusive, values-driven culture that celebrates diversity and collaboration
• Innovative & Inclusive Culture: Started by our software engineer-turned-CEO, AfterShip is built on curiosity, creativity, and collaboration. We’re a passionate, global team of problem solvers who put egos aside to innovate together. We take immense pride in fostering a culture that’s inclusive, which has allowed us to surround ourselves with the industry's most talented professionals
• Ambitious Mission with Real Impact: Join us in transforming eCommerce by making buying and selling easier for everyone. It’s one of the most dynamic spaces in tech, with limitless opportunities to innovate and grow
• Thrive & Grow: There’s no ceiling to what you can achieve or learn here. We’re committed to empowering your career while advancing together as a company
• Flexible Work Setup: We’re a remote-first team, meaning by default that employees work from home or on a hybrid-flexible basis in our hub locations (Toronto, Austin, Barcelona). You’re empowered to choose a work setup that works best for you and your team. With flexible hours depending on your time zone, you’ll be able to have a schedule that fits your working style and the requirements of your role
• Competitive compensation and equity
• Remote-first/hybrid-flexible work setups
• Healthcare coverage offered from day 1
• Retirement plans including company match
• Annual learning & wellness benefit
• Monthly book perk
• Career progression & professional development
• In-office lunch and commuter benefits for those located in our hub locations