Vice President of Marketing

Summary

Join Backbase as the VP of Marketing and lead the company's expansion in North America, its fastest-growing region. As a senior marketing leader, you will oversee both Enterprise and Community Financials segments, managing all aspects of marketing from brand to demand generation. You will collaborate closely with sales, focusing on pipeline outcomes and leading a high-performing marketing team. The ideal candidate possesses 10+ years of B2B marketing leadership experience, including 3+ years at the VP level in high-growth environments, with a strong background in fintech or enterprise software. Success in this role requires strategic thinking, a growth-hacker mentality, and proficiency with modern marketing tools. The position offers the opportunity to shape and scale the marketing function, build a high-performing team, and make a significant impact on Backbase's growth.

Requirements

• 10+ years in B2B marketing leadership, including 3+ years at VP level in high-growth settings
• Deep experience in fintech or enterprise software—ideally both
• A track record of owning pipeline, not just influence metrics
• Strategic and scrappy: you know how to scale, and you’re not afraid to start
• A modern marketing mindset with tools like Salesforce, 6sense, and AI baked into your workflow
• Clarity, curiosity, and a creative edge that sets you apart

Responsibilities

• Architect and drive GTM for both Enterprise and Community segments in North America
• Own the marketing engine across the funnel—from brand to demand
• Align closely with sales to prioritize accounts and craft high-conversion plays
• Lead full-funnel ABM campaigns that move the C-suite
• Run and refine a high-performance demand engine—data, signals, creative, all of it
• Build journeys that personalize and resonate, not just automate
• Bring the Backbase story to life regionally in a way that cuts through the noise
• Evolve our global narrative into a sharp, distinct voice that lands with North American buyers
• Build and lead a modern marketing team that moves with purpose and pace
• Be a hands-on leader who’s not afraid to roll up your sleeves
• Create a culture of trust, experimentation, and ownership
• Think beyond the usual: influencer collabs, dark social plays, C-suite dinners, personalized DMs
• Collaborate across Product Marketing, Ops, Enablement to maximize every motion