Vice President of Marketing

Summary

Join Key Data, a leading provider of short-term rental (STR) market intelligence, as the Vice President of Marketing. This role is crucial in driving growth for the company, which is expanding its product offerings, go-to-market strategies, and brand presence. As a hands-on leader, you will be responsible for building and leading a high-performing marketing team, developing a comprehensive growth strategy, and executing impactful go-to-market campaigns. You will also play a key role in shaping Key Data's brand and thought leadership within the STR ecosystem. This is an opportunity to make a significant impact in a dynamic and fast-growing industry.

Requirements

• SaaS & Data Experience : 7–10+ years in B2B SaaS, ideally at $10M–$100M+ ARR stage. Familiar with high-velocity sales and ACVs between $5K–$150K+. Experience with data-powered products or industries like travel, hospitality, or real estate and international GTM launches would both be a plus
• Growth Marketing Expertise : Proven success scaling demand gen and integrated campaigns. Deep fluency across the modern marketing stack—digital, ABM, brand, content, product marketing, and marketing ops
• Systems Builder : Brings structure to ambiguity. Builds repeatable processes for campaign development, messaging iteration, outbound enablement, and attribution
• GTM Execution Mindset : Experience launching and testing localized GTM campaigns by region, segment, or vertical - including outbound programs tailored to specific ICPs. Moves quickly from insight to action, using feedback loops to iterate messaging, channel mix, and offer design
• Data-Driven Decision-Making : Operates with rigor. Uses performance data to prioritize, iterate, and improve. Comfortable owning dashboards and forecast assumptions tied to revenue impact
• Cross-Functional Leadership : Drives alignment across Sales, Product, and leadership. Sets clear expectations, communicates tradeoffs, and moves fast to unblock execution

Responsibilities

• Full-Funnel Growth Strategy : Lead a unified marketing plan across demand gen, digital, content, product marketing, and brand to drive qualified pipeline and grow revenue
• Own Product Launch Strategy : Collaborate with product and cross-functional teams to plan and execute high-impact go-to-market strategies for new product rollouts, ensuring alignment across positioning, enablement, and demand generation
• Drive Localized & Segment-Specific GTM Plays : Design and test regional or audience-specific messaging, offers, and channels that accelerate adoption, unlock new segments, and fuel scalable growth
• Team Leadership : Coach and grow a high-performing team of marketers, building a culture of ownership, velocity, and creative experimentation
• Marketing Performance & Analytics : Own KPIs, attribution, and ROI tracking. Create visibility into pipeline contribution, customer acquisition cost (CAC), and channel efficiency
• Brand & Narrative : Shape our positioning and voice in the market. Expand our thought leadership and make Key Data a must-follow brand in the STR ecosystem
• Cross-Functional Execution : Collaborate deeply with Sales, Product, and CS to align GTM strategy, improve customer lifetime value, and fuel outbound efforts