Vice President of Marketing

Summary

Join a fast-growing tech startup as Vice President of Marketing to develop and implement a comprehensive go-to-market strategy.

Requirements

• Proven success owning, building and leading the entire marketing function at an early stage B2B SaaS company; proven track record of growing leads, sales and team
• Able to perform marketing functions as an individual contributor until team is built
• Proven ability to deliver top of funnel lead generation at a B2B SaaS startup
• Ability to generate high-quality, targeted content for a variety of stakeholders, which drives conversion
• Working knowledge of SEO, affiliate marketing techniques and outcomes expectations
• Uses data to make decisions and can report on successes and failures of marketing programs by building dashboards and reports in CRM. Understands and uses standard SaaS metrics, such as CAC, LTV and MQL to SQL conversions
• Solid understanding of the latest B2B and B2C marketing strategies, techniques, processes and tools, with a strong understanding of digital content channels
• Strategic thinker who understands market segmentation and value propositions
• Excellent communicator, spoken and written, with the ability to clearly and concisely frame complex topics, while generating High EQ & Interpersonal Skills
• Intellect – advanced, reputable degree a +

Responsibilities

• Market research and positioning: research and analyze the landscape, spanning Clinical Trial Acceleration Software, Feasibility/Site Selection, Patient Recruitment and “Last Mile” efforts as well as Real World Data and Evidence Generation (clients, champions, KoLs, stakeholders, partners, competitors, regulators, …) and craft Deep 6 AI’s position, differentiators, value / unique selling proposition
• Content strategy: develop a clear Messaging AND Opportunity matrix for all our target audiences (include who (target personae), what (message content), how/where (channel), when (sequence, frequency, timing)
• Content generation: Perform an internal audit of existing customers, webinars, case studies and other Sales/Marketing collateral in order to develop a more diverse, comprehensive, multi-channel collateral base, from quantitative, metrics-driven white papers, webinars, speaking events, … to video testimonials, blogs, podcasts and social media campaigns and everything in-between to build increasing engagement from our target audiences and track ROI. These include both external and internal Deep 6 stakeholders to increase awareness as the company scales and moves beyond patient recruitment into additional data applications
• Develop custom high-impact account-based marketing campaigns to target high-value targets, working with the sales team to accelerate pipeline of targeted accounts
• Help build an efficient, data-driven, scalable, yet flexible lead generation platform to achieve deep penetration of our target audiences, and build a consistent MQL à SQL funnel
• Branding: establish Deep 6 as the visionary product and thought leader in both CTAS and RWD with all our relevant target audiences by leveraging KOLs, analysts, and other influencers to create a steady, escalating drip of awesomeness
• Help establish“ Deep 6 proficiency” as an industry-endorsed professional qualification for research staff at health systems, CROs and sponsors

Benefits

• Competitive salary
• Unique opportunity to thrive at a growing company
• Generous PTO plan which includes sick and vacation days
• Employer-paid medical, dental, vision, life insurance and long-term disability coverage
• 401k plan is available