Helium 10 is hiring a
Vice President of Marketing in Worldwide

Summary

The job is for a Vice President of Marketing focusing on advertising at Helium 10, a fast-paced software company for Amazon sellers. The role includes leading a team, owning the marketing funnel, driving global acceleration plans, crafting messaging, executing multi-channel marketing campaigns, and managing marketing budget effectively.

Requirements

• Proven Experience in Midmarket and/or Enterprise B2B SaaS Software Customer Acquisition: Over 7 years of leadership roles within the B2B SaaS industry, with a minimum of 2 years served as a Vice President in Marketing
• Proven record of success in Digital Advertising, with preference given to Retail Media Experience
• Deep Experience with Enterprise Marketing: Over 4 years of B2B enterprise marketing, supporting sales teams selling software to large corporations
• Sales-Led Marketing Expertise: Proficient in securing customers for software across diverse channels, with a focus on acquiring small and mid-market business at scale
• Proactive Team Leadership: Demonstrated success in assessing team strengths and making necessary adjustments for optimal performance. Strong analytical problem solving leadership skills. Excellent written and oral communication skills
• Expertise in Marketing Analytics: Adept at leveraging marketing analytics and data-driven decision-making to inform strategies and drive results

Responsibilities

• Own our entire marketing funnel for our midmarket advertising business, ensuring efficient acquisition, high retention and sustained growth
• Partner with product, lead PMM and marketing teams to build out a framework to enable solutions- and vertical-specific messages, content and positioning specifically targeting midmarket and enterprise e-commerce brands
• Aggregate insights to provide sound feedback and decision-making
• Drive global acceleration plans and key performance metrics, including revenue, market penetration, and new use cases
• Identify winning strategies and scale insights for Pacvue-Helium 10 solutions, with a special focus on advertising solutions
• Act as thought-leader and thought-partner for executive leadership and major client stakeholders, leading on topics such as the future of retail media and industry trends with a deep understanding of advertising industry dynamics
• Craft and iterate on midmarket and enterprise positioning, and messaging ensuring that it resonates with thought leaders, buyers and end-users at every touchpoint
• Execute and optimize multi-channel marketing campaigns to drive adoption of midmarket and enterprise level suite
• Manage marketing budget effectively to optimize ROI and ensure alignment with strategic objectives. Establishing channel forecasts and budget recommendations, adapting strategies based on performance insights
• Lead creative teams and agencies to produce engaging advertising-focused and industry-leading content

Benefits

• Unlimited Paid Time Off
• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
• 401k with Employer Match
• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
• Paid Parental Leave