Workleap is hiring a
Vice President Marketing in Canada

Summary

The Vice President of Marketing at Workleap will lead the marketing strategy, manage a team, and drive revenue growth. This role requires VP-level experience, strategic thinking, proven ability to drive revenue growth, data-centric decision-making, and expertise in Hubspot and Salesforce.

Requirements

• Demonstrated experience leading and scaling a marketing team at the VP level within a high-growth environment
• A strategic thinker with a solid history of designing and implementing successful marketing strategies closely tied to the company's key objectives and strategic vision
• Proven capability in driving significant revenue growth within a SaaS, multi-product environment through innovative marketing strategies
• Exceptional ability to leverage data and analytics to guide strategic decision-making, optimize marketing performance, and drive business outcomes
• Experience working closely with executive leadership and sales teams within a B2B SaaS context, promoting an innovative, dynamic, and collaborative culture
• Deep understanding of the latest marketing trends, approaches, and tools, including expertise in Hubspot and Salesforce (CMS, CRM, Marketing)

Responsibilities

• Lead, mentor, and empower a diverse marketing team of about 40 individuals
• Convert Workleap’s business objectives into robust, comprehensive marketing strategies for our platform and across all product categories
• Establish the marketing department's strategic vision, setting clear priorities, KPIs, goals, and a roadmap that supports the overarching business objectives
• Oversee the crafting and execution of all marketing initiatives, guaranteeing they align with our strategic goals and brand vision
• Employ a data-centric approach to decision-making, enhancing continual process optimization and revenue growth. Monitor and respond to key performance metrics, leveraging insights for strategic adjustments
• Build and nurture strong relationships with key internal and external stakeholders, enhancing the marketing department's impact through strategic cross-functional collaboration
• Advocate for and embed a culture of collaboration, innovation, creativity, and continuous improvement within the marketing team and across the organization

Benefits

• At Workleap, you will be able to express yourself, evolve and develop your creativity in an environment that will adapt to your daily life and your needs
• Workleap strives to create a healthy and inclusive work environment. This is everyone’s business