Beautiful.ai is hiring a
Vice President of Marketing

Summary

The job is for a VP of Marketing at Beautiful.ai, a company that provides visual storytelling tools. The role involves owning the marketing strategy and execution on both B2C and B2B sides of the business, managing the marketing budget, developing and scaling a high-performing marketing team, and executing multi-channel marketing campaigns.

Requirements

• Proven Experience in Prosumer Software Customer Acquisition: Over 7 years of leadership roles within the prosumer SaaS industry, with a minimum of 2 years served as a Vice President in Marketing
• Product-Led Growth Experience: Proven ability to implement and optimize product-led growth strategies to drive scalable growth
• Deep Experience with Enterprise Marketing: Over 4 years of B2B enterprise marketing, supporting sales teams selling software to large corporations
• Sales-Led Marketing Expertise: Proficient in securing customers for prosumer software across diverse channels, with a focus on acquiring small and mid-market teams at scale
• Proactive Team Leadership: Demonstrated success in assessing team strengths and making necessary adjustments for optimal performance
• Mastery of Marketing Attribution: Sophisticated understanding of marketing attribution models and methodologies, encompassing both B2B and B2C perspectives
• Expertise in Marketing Analytics: Adept at leveraging marketing analytics and data-driven decision-making to inform strategies and drive results

Responsibilities

• Own our entire marketing funnel, ensuring efficient acquisition, high retention and sustained growth
• Balance effort for Prosumer vs. Enterprise by assessing and determining the optimal allocation of resources and effort between the two segments to maximize growth and market penetration
• Craft and iterate on our positioning, and messaging ensuring that it resonates with thought leaders, buyers and end-users at every touchpoint
• Develop and scale a high-performing marketing team by investing and supporting them with the resources and infrastructure to scale
• Strategically price and position our products in the market to maximize value
• Execute and optimize multi-channel marketing campaigns to drive adoption and retention
• Utilize refined marketing attribution methods to measure and monitor campaign effectiveness
• Manage marketing budget effectively to optimize ROI and ensure alignment with strategic objectives
• Brainstorm and execute new experiments that directly drive revenue and customer adoption
• Manage competing priorities by collaborating with and rallying cross-functional stakeholders in order to drive momentum towards shared goals, together

Benefits

• 100% Medical/Dental/Vision insurance covered for the employee / 60%-65% covered for dependents
• FSA and Commuter Benefits
• Life / AD&D and Disability Coverage
• Competitive Equity with a 4 year vesting schedule
• Parental leave for birthing or non-birthing parents
• Comprehensive 401K program
• Open vacation policy and a fully remote work policy