Hello Heart is hiring a
Vice President of Member Marketing, Remote - United States

Summary

The job is for a VP, Member Marketing at Hello Heart, reporting to the CMO. The role involves creating and implementing acquisition initiatives, hitting enrollment targets, conducting A/B tests, analyzing results, ensuring quality of email marketing campaigns, partnering with cross-functional teams, and having 8+ years of direct-to-consumer acquisition marketing experience.

Requirements

• 8+ years experience in direct-to-consumer acquisition marketing experience
• Proven track record of driving acquisition and lifecycle marketing strategy
• Experience working with and influencing cross-functional partners (product, design, copywriting, customer experience)
• Hands-on experience with Braze, Iterable, Marketo, or similar ESP
• Excellent organizational and prioritization skills, and attention to detail
• Strong campaign management and problem-solving skills
• Strong analytical background with experience using various testing methodologies with experience in data-driven marketing
• Ability to drive experimentation focused on core success metrics
• Ability to communicate the benefits of strategies to business audiences of all levels
• Experience driving multiple projects and prioritizing in a fast-paced environment
• Eagerness to be hands-on and proactive
• Strong desire and curiosity to learn

Responsibilities

• Own execution of acquisition-focused initiatives for Hello Heart
• Hit enrollment targets and manage a world-class team that increases the rate of growth, reduces CAC and increases user LTV
• Continuously conduct A/B tests and analyze results to garner insights to improve engagement, and optimize for key revenue drivers, and customer acquisition
• Monitor content KPI metrics, conduct data analysis, and generate reports to evaluate content effectiveness and make data-driven decisions
• Ensure high quality and error-free implementation, testing and QA of email marketing campaigns

Preferred Qualifications

• In-depth understanding of the healthcare, wellness, or CPG industry a plus
• Knowledge of HIPAA regulations a plus