Vice President, Sales

Summary

Join Hint, a rapidly growing beverage company, as their Vice President, Sales Grocery HQ! This remote role, ideally based near a major airport in select states, requires leading a national account team, managing key retail relationships, and driving sales growth. You will develop and execute account strategies, manage trade spending, leverage data for insights, and collaborate with other teams. Success in this position demands strong leadership, analytical skills, and extensive experience in grocery and other retail channels. Hint offers a competitive salary, bonus eligibility, equity, comprehensive health insurance, life insurance, flexible spending accounts, 401k options, and various other perks.

Requirements

• Bachelor’s degree with 10+ years of proven sales leadership in account management, including 5+ years managing key national and regional retail accounts (Grocery, Natural, Mass, Club, etc.)
• A charismatic leader who inspires and motivates diverse teams in dynamic environments
• Independent self-starter who thrives in a fast-paced organization while remaining a collaborative team player
• Deep experience in Grocery and at least one other key retail channel (Club, Mass, Natural/Specialty, etc.)
• Background in both large and small brand companies, with a strong understanding of trade management, category management, and shopper marketing
• Strong analytical skills, comfortable working with industry data sources and translating insights into actionable strategies
• Experience with multiple routes to market (DSD, KeHE, Direct, etc.) and retail promotional planning
• Excellent negotiation and presentation skills, with a track record of successful joint business planning
• Proficient in MS365, leveraging technology for strategic planning and execution
• A doer with a strong sense of urgency and a positive attitude, ready to drive results

Responsibilities

• Lead and oversee the Hint National HQ Account team and brokers, driving sales and execution across key national and regional retailers, including grocery and specialty chains
• Build and manage strong relationships with key accounts, developing and executing account strategies—including promotional and display plans—to achieve brand, volume, and KPI objectives
• Manage all trade spending to ensure efficiency and alignment with customer and broker goals while overseeing broker, beverage distributor, and broadline wholesaler relationships
• Leverage data and insights to conduct analyses and develop compelling presentations that drive increased feature and display activity, expand distribution, optimize shelf positioning, and grow market share
• Execute customer development strategies as identified by the SVP, Sales – Retail, maintaining regular communication on account progress, pricing, promotional activity, display programs, annual resets, and market challenges
• Partner with field sales teams to establish and uphold execution standards for key selling and display events, ensuring in-store excellence
• Apply category management expertise to maximize distribution, shelf presence, cold box visibility, feature ad support, and display impact within all assigned accounts
• Collaborate with Marketing to develop and implement shopper marketing plans with key retailers
• Monitor and analyze distributor and market data, including SPINS/IRI performance, to provide strategic insights and reporting for senior management
• Stay ahead of market trends by understanding the competitive landscape and identifying new opportunities for in-store execution, pricing, and product placement
• Dedicate 80% of time to selling and managing customers, distributors, brokers, and field sales communications—working from the office or traveling for key meetings
• Spend 20% of time in retail accounts with the Hint team, brokers, and distributors to assess execution, share best practices, and identify growth opportunities
• Travel as needed via car, train, subway, taxi, or air to maintain strong customer relationships and drive business success

Preferred Qualifications

Living near a major airport

Benefits

• The salary range is $175,000 - $225,000
• Bonus Eligible
• Equity
• 100% of the employee and dependent healthcare premiums paid for by the company
• Life insurance (company-paid and voluntary)
• Flexible Spending Accounts
• 401K (regular and Roth)
• $150/month gym stipend
• $100 monthly towards your cell phone and $50 monthly towards Internet (if applicable)
• Employee Discount on Hint Water