VP, Field and Partner Marketing

Summary

Join BeyondTrust as the Vice President of Americas Field and Partner Marketing and spearhead global marketing efforts across international markets and strategic partnerships. You will drive brand awareness, customer engagement, and revenue growth through integrated marketing strategies. This pivotal role requires developing and executing partner marketing strategies, comprehensive marketing plans for commercial and public sectors, and market segmentation strategies. You will cultivate relationships with strategic partners, collaborate on joint marketing programs, and lead regional marketing teams. Success hinges on aligning messaging, working closely with sales and marketing teams, defining KPIs, analyzing campaign performance, and building a high-performing team.

Requirements

• Minimum of 10 years of experience in Americas and Public Sector marketing roles AND minimum of 5 years of experience in partner/channel marketing leadership roles, with a strong understanding of the current partner/channel ecosystem within the cybersecurity segment
• Proven track record of successfully leading and developing international marketing teams in high-growth environments
• Strong strategic and analytical skills, with the ability to translate market trends and data into actionable insights and initiatives
• Exceptional interpersonal and communication skills, with the ability to build relationships and influence stakeholders across functions and geographies
• Deep understanding of SaaS business models, market dynamics, competitive landscape, and customer needs
• Bachelor’s degree in Marketing, Business Administration, or a related field required
• Monday – Friday work week required
• Ideal Candidate will be based in EST or CST Time Zone

Responsibilities

• Develop and execute partner marketing strategies in conjunction with the global partner ecosystem and in cooperation with the regional Field & Partner marketing teams
• Develop and execute comprehensive marketing strategies for commercial and Public Sector markets, aligned with company objectives and market dynamics
• Drive market segmentation, localization, and positioning strategies to optimize market penetration and customer acquisition
• Cultivate and manage relationships with strategic partners, including technology partners, resellers, distributors, and integrators
• Collaborate with partners to develop joint marketing programs that drive demand generation, pipeline acceleration, and sales enablement
• Lead and support the regional marketing teams to localize global marketing campaigns and initiatives effectively
• Ensure alignment and consistency of messaging, branding, and campaigns across all AMER and Public Sector regions
• Work closely with Sales and across all Marketing teams to ensure alignment on go-to-market strategies and initiatives
• Champion the needs of AMER and Public Sector markets and partners in strategic planning and decision-making processes
• Define and track key performance indicators (KPIs) to measure the effectiveness of field and partner marketing activities
• Analyze campaign performance, identify insights, and optimize strategies to maximize ROI and achieve business objectives
• Build and lead a high-performing field and partner marketing team
• Foster a culture of collaboration, innovation, and continuous improvement within the team

Preferred Qualifications

MBA or advanced degree preferred