VP of Marketing

Summary

Join Cyware, a leading cybersecurity company, as their VP of Marketing. Lead the marketing team through a period of significant growth, aligning company goals with client needs. Develop and execute comprehensive marketing strategies encompassing demand generation, product marketing, public relations, and more. Collaborate with cross-functional teams to ensure consistent messaging throughout the customer journey. Maintain industry knowledge and manage the marketing budget. Create reports and presentations for the executive team, and forecast hiring needs for the department. This role requires a Bachelor's degree in a related field, 10-15 years of experience, and proven leadership skills in cybersecurity marketing. Experience with Series C+ startups is preferred.

Requirements

• Bachelor’s degree in Business, Marketing, or other related field
• 10-15 years of hands-on marketing experience
• In depth experience in and knowledge of the Cybersecurity industry
• Proven experience as a marketing leader of a team of individuals to accomplish common goals
• Must be able to work with teams that are spread across multiple geographies
• Must have exceptional verbal and written communication skills
• Must be able to manage marketing databases, social media, and advertising campaigns
• Proven ability to manage multiple projects at once while meeting deadlines
• Ability to collaborate with cross-functional teams
• Up to speed with current marketing techniques and best practices (including digital)

Responsibilities

• Take on full departmental responsibility of Marketing for the company including Demand-gen, Product Marketing, Media/Public Relations, Marketing Ops, Partner Marketing, Content, Events, etc
• Plan and execute the overall marketing strategy for the organization ensuring that it successfully captures the attention of our target buyers
• Participate in the development of branding and corporate identity initiatives that sets Cyware apart from the competition
• Become the thought leader behind all content for the company’s online presence, and editorial design
• Work closely with cross functional teams like the product team and sales team to keep cohesion/consistency throughout the customer’s buying journey
• Maintain professional/technical knowledge of our company and the industry we operate in by attending educational workshops, reviewing professional publications, establishing personal networks, etc
• Manage existing marketing team, while consistently evaluating new ways to increase efficiency and grow the team
• Find innovative and new ways to connect with our target audiences in a way that gets them excited about our products
• Build relationships with media and stakeholders through creative PR efforts
• Be aware of relevant changes to the market, consumer trends, and the activities of competitors, in order to adjust our marketing plan if necessary
• Conduct market research and implement new strategies based on findings
• Prioritize marketing projects and allocate resources appropriately
• Report on the effectiveness of marketing campaigns using KPIs and other metrics to identify ROI of our marketing efforts
• Manage the marketing budget for the entire company and measure marketing campaign costs
• Participate in quarterly and annual planning of the company’s goals and objectives
• Create reports and presentations for the executive team that show the overall effectiveness of all marketing efforts
• Forecast and manage ongoing hiring needs for the Marketing department

Preferred Qualifications

• Master's in marketing or an MBA
• Experience in leading marketing for startups (preferred Series C+)

Benefits

• We offer a comprehensive benefits package including time off, paid holidays, retirement plans, insurance coverage and much more
• We’ll invest in your career. Our company is growing quickly and we will give you the opportunity to do the same. You will have access to a number of professional development opportunities so that you can keep up with the company’s evolving needs
• We offer competitive compensation packages