VP, Marketing

Summary

Join Andesite, a cybersecurity firm, as their VP of Marketing to lead and execute data-driven marketing strategies. You will build the marketing engine from the ground up, crafting compelling narratives and developing a high-performing marketing team. Responsibilities include developing comprehensive growth strategies, managing the marketing budget, overseeing campaigns and events, driving demand generation, and handling corporate communications. You will also manage vendor relationships and conduct market research. This role requires 14+ years of B2B marketing experience with 10+ years in leadership at early-stage startups in relevant fields. Andesite offers a competitive salary, bonus, and equity, along with comprehensive health insurance, unlimited PTO, a flexible work environment, and 14 weeks of parental leave.

Requirements

• 14+ years of B2B marketing experience with 10+ years in leadership at early-stage startups, AI, cybersecurity, Saas, or hightech
• You have successfully and effectively started, developed and led marketing teams and practices before
• You’re an analytical thinker, fluent and experienced in marketing data analytics and tools (i.e. HubSpot, Google Analytics, Tableau, etc.)
• Proven history of launching and executing go to market and media campaigns that exceed KPIs and make competitors nervous, building on a network of industry connections and influencers in the tech or cybersecurity space

Responsibilities

• Lead the vision, strategy and execution of data driven, marketing ecosystem efforts that address the distinct needs of audiences and positions us a category leader
• Establish comprehensive growth, partner and channel marketing strategies to drive awareness, demand generation, and customer engagement
• Jumpstart, develop, lead, and in time hire a marketing team that champions, supports, and powers Andesite growth and market leadership
• Develop, manage and optimize the marketing budget to ensure maximum ROI
• Mastermind our event and activation strategies in close collaboration with Revenue
• Design targeted campaigns to drive qualified leads, boost our top-of-funnel strategy, move qualified leads to conversion, accelerate sales cycles, optimize spend, grow new business and ensure ARR
• Develop and execute multi-channel demand generation programs to drive qualified leads and pipeline growth
• Report regularly on KPIs including MQLs, SQLs, pipeline contribution, and program ROI
• Develop communication frameworks to maintain a strong and cohesive brand voice
• Oversee corporate narrative, public and media relations
• Collaborate with the leadership team to craft executive communications and position us as thought leaders
• Develop a brand playbook that turns every team member into a brand ambassador
• In close collaboration with the Product Marketing Lead, identify, vet, and manage relationships with external marketing and creative vendors, agencies, and freelancers
• Partner with the Product Marketing Lead to conduct market research and competitive analysis to identify trends and opportunities
• Establish processes, tools and workflows to report on key marketing metrics, enable AB testing, provide insights, track performance and effectiveness, ensure ROI, and deliver growth

Preferred Qualifications

• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, or Pardot)
• Experience with CRM systems, preferably Salesforce
• Familiarity with SEO tools (e.g., SEMrush, Ahrefs, or Moz)

Benefits

• An aggressively competitive salary, bonus, and equity package
• 100% employer paid, comprehensive health insurance including medical, dental, and vision for you and your family
• Unlimited PTO, with your manager’s approval
• Flexible work environment where you manage your work day
• A remote-first environment, with occasional travel to collaborate with customers, your team, and teammates from across the company in person
• 14 weeks of fully-paid parental leave