VP of Inbound Marketing & Client Success

Summary

Join a fast-growing organic lead generation company as their VP of Inbound Marketing & Client Success! This pivotal leadership role requires driving scalable growth, building world-class systems, and elevating client and marketing experiences. You will manage and scale 20+ Facebook accounts, lead a team of 10+ marketing and client success professionals, and act as the primary point of contact for key clients. The ideal candidate is an organic marketing expert with 3+ years of experience, a master copywriter, a client-first leader, and a skilled team builder. This is a full-time, remote position working EST hours.

Requirements

• Organic Marketing Expert: 3+ years in organic marketing, ideally in Facebook Group engagement, with a proven ability to scale social communities and drive leads
• Master Copywriter & Storyteller: You know how to create engaging, converting content that drives action
• Client-First Leader: You build trust with clients, solve problems before they arise, and deliver results that exceed expectations
• Team Builder & Motivator: You lead with empathy, set a high bar, and know how to build a culture that delivers
• Execution-Oriented Strategist: You think big, act fast, and don’t mind rolling up your sleeves to get things done
• Strong Communicator: Fluent in English with a professional, American tone in both written and verbal communications
• Full-Time, Remote

Responsibilities

• Manage and scale 20+ Facebook accounts, driving organic lead generation and community engagement
• Own the end-to-end Facebook Group strategy: growth, content, and performance
• Develop, test, and execute organic growth tactics, staying current on platform updates and trends
• Build social accounts from scratch into high-performing channels through compelling copy and visuals
• Optimise group presence to drive inbound leads, group engagement, and client satisfaction
• Lead the direction of copywriting and content creation, ensuring alignment with client voice and marketing goals
• Personally write and review high-performing content that speaks to local markets and generates leads
• Oversee team-wide publishing efforts across Facebook Groups, providing quality assurance and strategic guidance
• Guide content strategies across other social platforms as needed
• Act as the primary point of contact for key clients – aligning on goals, reviewing performance, and addressing issues
• Drive retention and satisfaction by proactively identifying challenges and delivering solutions
• Lead onboarding and ensure every new client starts strong with clear expectations and great first impressions
• Monitor group and campaign performance, sharing insights through strategic monthly reviews
• Lead and inspire a high-performing team of 10+ marketing and client success professionals
• Create a culture of accountability, creativity, and continuous improvement
• Design incentive structures to reward performance and retain top talent
• Set clear KPIs, monitor progress, and coach the team to hit performance targets
• Analyze campaign data and group insights to make informed decisions
• Continuously refine workflows and content strategies based on results
• Ensure all team activities are aligned with the broader vision and growth goals
• Review daily performance, content calendar, and team priorities
• Conduct strategy calls and check-ins with clients to align on goals and ensure satisfaction
• Dive into Facebook Group content, providing feedback or making edits to ensure impact and brand alignment
• Lead a team meeting to review KPIs and identify improvement opportunities
• Collaborate with paid media, creative, and operations teams to ensure cross-functional alignment
• End the day reviewing strategic initiatives, planning growth experiments, or onboarding a new high-potential client