VP of Marketing

Summary

Join Ideals, a leading B2B SaaS company, as our VP of Marketing (remote)! This role offers a unique opportunity to shape our brand narrative, optimize marketing performance, and spearhead expansion into new markets. You will lead a high-performing global team, overseeing all aspects of brand strategy and product marketing to establish Ideals as a Tier 1 player in the VDR space. Your leadership and innovative marketing strategies will be instrumental in catalyzing crucial business decisions worldwide. We offer a remote-first work model with a comprehensive benefits package designed to support your well-being and professional growth. This is a chance to make a significant impact in a purpose-driven, high-growth organization.

Requirements

• 10+ years of B2B marketing experience (SaaS background preferred)
• 2+ years in a senior marketing leadership role within a fast-growing company
• Brand marketing portfolio with proven activation expertise across diverse channels and markets
• Hands-on experience in content, design, and growth initiatives
• Strong track record in scaling digital and field marketing programs to drive performance and revenue
• Solid understanding of demand generation and ABM initiatives
• Successful track of implementing marketing initiatives based on analytical and data-driven decisions
• Experience leading and developing remote, high-growth marketing teams
• Excellent communication, analytical, and problem-solving skills with a can-do attitude
• Fluency in English (C1+ level)

Responsibilities

• Own and execute product marketing strategy by defining positioning, messaging, and GTM plans for each product and market segment
• Leverage marketing research and data-driven insights to refine strategies, identify opportunities, and support decision-making
• Oversee digital and field marketing execution, ensuring alignment with pipeline and revenue objectives
• Develop and optimize lead generation and ABM programs to scale inbound demand and deepen engagement with strategic accounts
• Plan, execute, and measure multi-channel marketing and advertising campaigns to drive brand awareness and conversion
• Manage budget and resources efficiently to maximize marketing impact
• Oversee external agencies and vendors to enhance execution capabilities while maintaining cost efficiency
• Hire, develop, and lead a high-performing marketing team, fostering a culture of excellence
• Drive content and thought leadership programs through blogs, events, video, email, reports, and industry benchmarks
• Collaborate with sales, product, and customer success teams to ensure marketing efforts drive cohesive business growth
• Define and track clear ROI metrics to measure marketing effectiveness, optimize performance, and demonstrate direct business impact
• Ensure the sales team is equipped with high-impact assets and enablement materials to support pipeline acceleration

Benefits

• Remote-first model with teams distributed globally
• Home office set up budget
• High-end laptop, monitor and any additional IT equipment needed
• Reimbursement of co-working space expenses
• Wellness budget to support physical and mental well-being
• Reimbursement of participation in sports competitions
• 25 business days of paid time off per year
• Unlimited health-related time off
• NEST pension program contribution
• Dedicated budget for leadership training and professional development activities
• Professional and self-development books and subscriptions compensation
• Ideals’ support of your passion as a speaker or writer
• Team-building offline events and leadership offsites
• Budget for local gatherings in global locations
• Generous internal referral program