VP, Growth Marketing

Summary

Join Benevity, a leading technology company empowering businesses to take social action, as their VP of Growth Marketing. In this role, you will design and implement an integrated growth strategy encompassing new customer acquisition, conversion, and existing customer expansion. You will be responsible for predictable pipeline generation and marketing's contribution to revenue, utilizing a data-driven approach. The position demands a strategic mindset, operational excellence, and collaboration with various teams. Success requires 12+ years of B2B SaaS marketing experience, expertise in demand generation, digital marketing, ABM, and event management, and proficiency in marketing automation tools. Benevity offers a flexible hybrid work approach, prioritizing employee well-being and fostering a diverse and inclusive workplace.

Requirements

• 12+ years of experience in B2B SaaS marketing, with deep expertise in demand generation, digital marketing, ABM, and field/events
• Proven ability to scale marketing-sourced pipeline in complex sales environments
• Fluency in pipeline forecasting, attribution, and marketing performance metrics
• Strategic thinker with strong operational rigor and attention to detail
• Experience leading and mentoring high-performing marketing teams
• Skilled in using tools like Marketo, Salesforce, 6Sense, and third-party demand gen partners
• Strong cross-functional influence and collaboration abilities
• Purpose-driven mindset with a passion for marketing that creates impact

Responsibilities

• Stay ahead of market dynamics, buyer behavior, competitive positioning, and emerging technologies to inform go-to-market strategies
• Drive targeted, persona-based campaigns that address real buyer needs across the full customer journey
• Foster a test-and-learn mindset, leveraging A/B testing, sprint-based execution, and continuous feedback loops to optimize campaigns and channels
• Scale and refine inbound and outbound programs by iterating on data-driven insights
• Partner cross-functionally with Sales, Product Marketing, Client Success, and Operations to align pipeline goals, journey mapping, and campaign strategy
• Lead with transparency, gaining buy-in through clear communication of goals, strategy, execution, and impact
• Own the end-to-end pipeline generation process, leveraging marketing automation (e.g., Marketo, Salesforce, 6Sense) and attribution models to measure and optimize performance
• Forecast pipeline with accuracy, track leading and lagging indicators, and drive accountability to revenue contribution
• Inspire your team through authentic leadership and a clear connection to our company’s mission
• Build a culture of inclusion, growth, and impact where people are empowered to do their best work and support causes that matter

Benefits

• Innovative work
• Growth opportunities
• Caring co-workers
• And a chance to do work that fills us with a sense of purpose
• Flexible hybrid approach to where we work that empowers our people in a way that supports great work, strong relationships, and personal well-being