VP, Product and Solution Marketing

Summary

Join Outreach as the Vice President, Product and Solution Marketing, a strategic role managing a team focused on strategy, go-to-market, and messaging for all Outreach products. Partner with sales, enablement, product, and global marketing to ensure unified messaging, accelerate pipeline, and drive GTM. Responsibilities include developing marketing strategies, creating compelling content, engaging with analysts and influencers, enabling sales teams, and leading thought leadership initiatives. The role requires a Bachelor's degree (MBA preferred), 15+ years of product management or marketing experience, and 5+ years in B2B SaaS. A hybrid role based in Seattle is preferred, but remote applicants are considered. The salary range is $220,000-$310,000, plus incentives, bonuses, and benefits.

Requirements

• Bachelor’s degree
• 15+ years of product management or product marketing experience
• 5+ years of experience in B2B SaaS
• Ability to articulate Outreach products and solutions in terms of customer value and impact on the business and users
• Exceptional messaging and presentation skills
• Ability to build relationships and influence outside of authority to align, leverage information, expertise, and resources
• Results-driven with a growth mindset
• Able to go from high level, strategic conversations to diving into execution details when needed

Responsibilities

• Partner with product and sales to bring subject matter expertise, market insights, and customer needs for identifying and sizing new market and white space opportunities as well as sales plays
• Inform roadmap development and participate in product prioritization processes to meet customer and sales needs
• Lead the launch and release marketing processes to inform internal stakeholders and drive customer adoption of new features and products
• Create differentiated persona-based messaging, positioning, and storytelling that engages prospects and install base customers and motivates them to purchase
• Align the portfolio into an overarching strategy and messaging framework
• Translate new features and products into business value propositions
• Track competitive moves and develop messaging and assets that differentiate Outreach’s position in the market
• Create compelling customer-facing strategic assets (solution collateral, web content, video, demos) that highlight the value of Outreach solutions on a single platform
• Partner with AR and PR team to engage analysts and influencers to drive positive sentiment and rankings via Magic Quadrants, Waves, inquiries, strategy days, events, and briefings
• Partner with sales and sales enablement teams to develop sales plays, campaigns, sales tools, and enablement content
• Deliver enablement at the GTM kickoff events and virtually as needed to help drive focus, informed conversations with customers, and deal closure
• Develop joint messaging and marketing programs with partners
• Represent Outreach as key executive in speaking engagements, creating content for blogs and other channels, to communicate differentiated strategies and points of view
• Align with demand and awareness teams on messaging and positioning to help them drive programs and demand activities
• Inform on key persona targets and provide updates on market changes
• Support external events with content and tools we well as presenting in sessions and keynotes
• Work with executive team to develop keynote messaging, presentations, and demos
• Define, develop and deliver customer-facing engagement programs including early adopter activities, customer advisory boards, etc
• Engage with customers to develop messaging-aligned presentations, webinars, events, etc
• Participate in sales and partner engagements to accelerate wins
• Present product strategies and roadmaps and inform competitive positioning
• Build, grown, retain and drive a a high performing team

Preferred Qualifications

• MBA
• Experience marketing to sales organizations

Benefits

• Generous medical, dental, and vision coverage for full-time employees and their dependents
• Flexible time off
• 401k to help you save for the future
• Diversity and inclusion programs that promote employee resource groups like OWN+ (Outreach Women's Network), Adelante (Latinx community), OBX (Outreach Black Connection), Mosaic (AAPI community), Pride (LGBTQIA+), Gender+, Disability Community, and Veterans/Military
• A parental leave program that includes not just extended time off but options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Plus, unlimited snacks and beverages in our kitchen
• Incentive compensation
• Bonus
• Restricted stock units