VP, Marketing - Demand Generation

Summary

Join Apollo.io, a leading go-to-market solution trusted by millions, as their VP of Demand Generation. Lead the pipeline growth strategy with a focus on sales-led GTM, building and scaling programs that drive qualified pipeline. Oversee the full demand engine, from strategy to execution, ensuring marketing efforts translate into measurable, high-quality pipeline. Build and manage a high-performing BDR and SDR organization, and collaborate with cross-functional teams to optimize campaign performance. This high-impact role offers the opportunity to build a world-class demand engine and work alongside a team that values clarity, accountability, and results. Apollo.io is an AI-native company that invests in employee growth and fosters a collaborative environment.

Requirements

• 10+ years in B2B marketing with deep expertise in demand generation
• Proven track record of building sales-led demand programs that directly drive pipeline and revenue
• Strong understanding of lead management, marketing automation, CRM (HubSpot, Salesforce, Apollo, etc.)
• Experience designing ABM programs targeting mid-market and enterprise accounts
• Data-driven mindset with the ability to analyze campaign performance and optimize accordingly
• Collaborative leadership style with experience working cross-functionally with Sales, RevOps, and Product teams
• Ability to operate in a high-growth, fast-paced environment
• Experience managing a BDR/SDR organization
• Strong commercial acumen — understands how marketing fuels revenue

Responsibilities

• Own global demand generation strategy focused on driving qualified opportunities for our sales teams
• Implement and drive an AI first marketing led outbound strategy
• Build and manage a high-performing BDR and SDR organization
• Oversee execution of campaigns that target our core ICPs and buying personas
• Build and scale multi-channel programs across paid, inbound, outbound, ABM, and events to drive high-intent leads
• Manage performance metrics, including MQLs, SQLs, meetings booked, pipeline generated, and cost per opportunity
• Build a global field marketing team, starting with the US and EMEA
• Collaborate with Growth, MarOps and Product Marketing to optimize campaign performance, lead scoring, and funnel conversion

Benefits

• We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact
• Collaboration is at our core—we’re all for one , meaning you’ll have a team across departments ready to help you succeed
• We encourage bold ideas and courageous action , giving you the freedom to experiment, take smart risks, and drive big wins